Ever sit down at the computer to start a new promotion, ad, or campaign and feel like you have no new ideas? Here are 5 ways to jump start your creativity for headlines: Ask a question…”What’s your back to school game plan?” Offer something special…”Open the door to your dreams!” Give a warning… “Get smart – refinance before rates go up.” Start telling a story… “Grandma started teaching me about money when I was a kid…” Lead with a strong …
Because you want to make sure your digital ad campaign works the best it can to attract people to click through, your ads have to grab eyeballs. Here are 5 important ideas to get you started: Start with the ad sizes that are the most effective. According to Google AdSense, these are the 336×280 large rectangle, the 300×250 medium rectangle, the 728×90 leaderboard, the 300×600 half page, and on mobile the 320×100 large mobile banner. Keep to your brand colors with a value proposition and/or special offer, …
The best way to succeed in your career and personal life is to listen to your intuition. Some may say they get a “gut feeling” to describe when making a decision. Here are 5 ways to recognize when you can likely trust your intuition: You have an “aha” moment that everything clicked with a clear recognition of being on the right track. Listen to your inner voice and train yourself to follow it like when it told you to check …
What should marketers do about the opportunities and challenges presented by competitors, changing demographics, and technologies that make getting marketing messages to customers/members more fragmented? The answer is to simply embrace it all. Instead of getting overwhelmed, flustered or paralyzed, which can easily happen in the complicated marketplace today, treat it like a game! Have some fun and get customer/members engaging with your brand! Here are some ideas: Photo Contest – The easiest contest to put together is asking customers/members …
A constant topic in marketing blogs, e-newsletters and podcasts is how to reach people on the screens of their mobile devices. One important point to consider is that we are reading our email on our devices, not just a computer. The key then, is to make it personal! Evaluate the online experience by going through the steps that you ask your customers to follow. Use names in email marketing, especially when it is a targeted broadcast to customer/members of a specific demographic, product mix or behavioral aspect. Track …
The old adage, “It’s who you know,” is still alive and well today as a thought process to building a really good success network. The contacts in your Success Network will ultimately be the launching point for new opportunities, and better success in your career. So, here are the starting point if you can’t readily present a list of your own Success Network. Your list should have: Personal friends Acquaintances Co-Workers Former Bosses Former Co-Workers Volunteers with You at Community …
When is the last time your marketing machine was analyzed? Does your marketing “engine” need a tune-up? If you are counting on growing your bottom line, make sure you have a well-oiled marketing machine. Having conducted Strategic Marketing Audits for many clients over the years, reviewing every aspect of marketing is important for all organizations to make strategic changes for next year’s plan. Here are a few questions from the areas we analyze: Situational Analysis – What major developments or …
One of the most important channels in today’s hectic world is e-marketing to your customer’s/member’s inbox. Perceived as an inexpensive way to market, often executives will question whether to only use it and stop other marketing channels that seemingly cost more. Take a step back and ask yourself these questions to help you assess how you are doing with e-marketing. Here is a great way to assess your e-marketing as part of the entire mix: Do you know the most …
While you may be aware of the benefits of a marketing audit at work, what about for yourself? With a Personal Marketing Audit, you make sure to be well positioned for professional success. Whether you are looking for the next big promotion or hunting for a brand new job, make sure your self-promotion is keying in on your value. Here are some questions to consider: What is your own personal goal and objective in your career and who in your …
“On average, marketers need one new idea per working day to fuel their marketing efforts. That’s 251 ideas per year.” —Jean Spencer, Content Marketer and Writer for Kapost Working in a career that requires the nimbleness to jump from project to project, and then brilliantly come up with the newest campaign or product or offer, keeping up creative energy can be tough. With management teams demanding more statistics on the results of marketing and the tracking of numbers for validating choices …