Because you want to make sure your digital ad campaign works the best it can to attract people to click through, your ads have to grab eyeballs. Here are 5 important ideas to get you started:

1. Start with the ad sizes that are the most effective. According to Google AdSense, these are the 336×280 large rectangle, the 300×250 medium rectangle, the 728×90 leaderboard, the 300×600 half page, and on mobile the 320×100 large mobile banner.
2. Keep to your brand colors with a value proposition and/or special offer, a call to action and your company logo.
3. Use limited copy and images. With such a small space, try to limit words to 10 and images to one that enhances your offer or brand message.
4. Frame your ad with an actual outline to separate your ad from whatever is bordering it as well as to draw the viewer’s eye to what’s in the framed box.
5. For the call to action button, put it in a different color than anything else in your ad. This will draw the viewer’s eyes easily to what you want them to do!

Let’s create a digital ad campaign for you!  Turn to LemmonTree to capture the creativity and stand out with every touch. It’s as easy as emailing LemmonTree!