At a party this weekend, a friend was showing me photos on her tablet taken by her niece who “used to be a photojournalist” and now photographs weddings. The friend explained that the newspaper she worked for laid her off with the decline in readership and subsequent revenue. This was poignant on several levels. First, the friend used a tablet to show me the photos which is a new communication tool. Second, the loss of a newspaper job due to …

If you have goals that you’re having trouble achieving, you might need to shift your discussion of them in your mind.  Because every action is preceded by a thought, it is important to consider if you are actually pouring cold water on your hot goals and getting lukewarm results! Recently, in listening to the audio book, 100 Ways to Create Wealth by Steve Chandler and Sam Beckford, a suggestion they have is to change “I need” to “I want.” Their …

When Almost Famous: How to Market Yourself for Success was published in 1996, it was popular with my generation, Boomers. Interestingly, after listening to Ken Gronbach author of “The Age Curve” talk about the upcoming competition for jobs by Gen Y, it hit me between the eyes. Gen X didn’t need my book because for every 10 Boomers moving up in an organization, there were only 8 Gen X-ers to take the jobs. They got signing bonuses and elevated salaries …

In an article in the Money section of USNews.com, author Lindsay Olson cited this statistic, “According to a recent survey by Reppler, more than 90 percent of recruiters will check on you on social media sites.” So, it really does matter what your personal brand looks like online! Here are some quick tips: Set up Google Alerts. Use this free tool for your name to know where and when your name is mentioned. This also helps you to know if …