Credit Union Sustainability – Utilizing Member Data

Wednesday, June 30th, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability here is another marketing consultant’s perspective – from “the numbers” side! Dennis Koepke, Vice President and MCIF Guru of LemmonTree Marketing Group, discusses opportunities credit unions have in utilizing their member data and MCIF system. One trend Koepke currently sees with clients is that they are growing organically (more members are being added to current households as opposed to an increasing number of new households.) …

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Tired of NCUA Messing with Marketing

Thursday, June 24th, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder Every time another assessment letter is sent out or another regulation begins, it really messes with the marketing plans of my clients. From the depression experienced by credit union executives to the shrinking of budgets to the additional costs needed to address regulatory compliance, all of these are taking away from the ability to generate new business. And, getting new business is harder than ever. Hearing that May housing numbers were lower …

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Credit Union Sustainability – Lending Challenges, Member Loyalty & the Credit Union Difference

Wednesday, June 23rd, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder Over the past few weeks, credit union senior execs from Arizona have been highlighted on our Credit Union Sustainability video microsite. They’ve shared their thoughts on the opportunities and challenges that their credit unions will be facing in 2010 and beyond. Over the course of the year, CU senior execs nationwide have graciously agreed to share their thoughts. All the videos of the CEOs, senior management, marketing professionals and consultants that participated …

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When Your Business Is Lending- What Can You Do In This Economy?

Monday, June 21st, 2010

My Marketing Trends Nicolette Lemmon, President & Founder The quick answer is – you have to keep priming the pump! You have to battle against all the other competition to get that loan and retain the ones you have. Why? Because loan demand has flattened and declined this year. We’re hoping that the numbers for April and May start to show consumers are getting more positive about the direction of our economy, but here is what marketers told us about …

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Credit Union Sustainability – Becoming Stronger and Leaner

Wednesday, June 16th, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder Over the past year, CU senior execs have offered their thoughts on the challenges and opportunities credit unions are facing in 2010 and beyond on our Credit Union Sustainability video microsite. From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are …

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Credit Union Sustainability – Demonstrate Credit Union Values

Tuesday, June 8th, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder To discuss the challenges and opportunities credit unions are facing in 2010 and beyond, we created Credit Union Sustainability, a video microsite. From CEOs to Senior Management to Marketing Professionals and Consultants, each agreed to tell us their thoughts on video. Continuing the discussion is Steve Dunham, President and CEO of Canyon State Credit Union. Dunham talks about the challenges the economy in Arizona is experiencing (declining real estate values, high unemployment) and …

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Credit Union Sustainability – Review Your Processes

Wednesday, June 2nd, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder At the start of the year, we introduced our Credit Union Sustainability video microsite to generate discussion on the opportunities and challenges that credit unions are facing in 2010 and beyond. The site features video clips from CEOs, senior management, marketing professionals and consultants. Our next interview from the CEO Perspective highlights David Doss, President and CEO of Arizona State Credit Union. Doss discusses how the economy and other challenges have forced …

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In this Economy, Are You a Rebounder?

Wednesday, May 12th, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder In watching my daughter’s soccer team play, it reminds me of how much success or loss comes from the mental part of the game. As a striker gets an opportunity to take the kick at the goal, if the keeper thwarts it or the kick is slightly off or a defender throws out a kick to deflect the ball, that missed opportunity can tank the confidence of the striker. Many coaches find …

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