Credit Union Sustainability – Review Your Processes

My Marketing Strategy
Nicolette Lemmon, President & Founder

At the start of the year, we introduced our Credit Union Sustainability video microsite to generate discussion on the opportunities and challenges that credit unions are facing in 2010 and beyond. The site features video clips from CEOs, senior management, marketing professionals and consultants.

Our next interview from the CEO Perspective highlights David Doss, President and CEO of Arizona State Credit Union. Doss discusses how the economy and other challenges have forced the Credit Union to examine internal processes and re-engineer them to keep both member service levels and employee satisfaction levels high. The review has also helped them to think differently about their future.


Direct link to the video

For all the videos, visit

You can join the conversation, too, on our CU Sustainability site, either with comments or by sending us a video message!

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