Credit Union Sustainability – Demonstrate Credit Union Values

My Marketing Strategy
Nicolette Lemmon, President & Founder

To discuss the challenges and opportunities credit unions are facing in 2010 and beyond, we created Credit Union Sustainability, a video microsite. From CEOs to Senior Management to Marketing Professionals and Consultants, each agreed to tell us their thoughts on video.

Continuing the discussion is Steve Dunham, President and CEO of Canyon State Credit Union. Dunham talks about the challenges the economy in Arizona is experiencing (declining real estate values, high unemployment) and its affect on members. As a result of the Great Recession, Dunham sees an opportunity to demonstrate credit union values.


Direct link to the video

For all the videos, visit

You can join the conversation, too, on our CU Sustainability site, either with comments or by sending us a video message!

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