For every financial institution, getting a consumer to switch his/her checking account, refinance a loan or open a credit card is a starting point for a relationship. Yet, because consumers are creatures of habit, breaking up with a bank or other financial institution is hard to do! Think about how much financial services are woven into the fabric of our lives on a daily basis. You stop to get a coffee at Starbucks and pull out your debit card. If …
If you think about banking and how we use the services, the choice of a financial institution becomes woven into the fabric of our lives. Once we open our first accounts at a bank or credit union, we generally stay put because our checking account, auto loan, or mortgage, are part of managing our lives. Have you ever heard a staff member say to a member, “Oh, I never have used it but heard that people like it?” Once a …
Do your members/customers love your brand? With the stiff competition in today’s marketplace, senior management may be concerned with what other organizations are doing. However, turning the focus back to their own organization is important to understand how to make their brand lovable! In the next three tips, you will find the marketing strategy, online connections and personal brand tips to consider for your success in 2011! If you find these Marketing Tips worthwhile, tell a friend. Here’s the link …
From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are available to view on the site. A new perspective comes from David Costello, Vice President – Finance/CFO of Securityplus Federal Credit Union. Here, Costello discusses how the biggest challenge that the credit union is going to face this year is sustaining …
Every business wants to have a stable and growing group of customers/members. Yet, customers/members by nature are fickle because all are social animals. And, as a group, we like to talk about the next newest thing that we have done or purchased. Once someone tells us of their new purchase or activity, we begin to weigh it in terms of our own likes and dislikes to see if we should change to the new thing or not. In the social …
Do your members/customers love your brand? With the stiff competition in today’s marketplace, senior management may be concerned with what other organizations are doing. However, turning the focus back to their own organization is important to understand how to make their brand lovable! In the next three tips, you will find the marketing strategy, online connections and personal brand tips to consider for your success in 2011! Let’s explore “Woohoo!” Marketing Strategy Tip –Tell the Brand Story Often it …
From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are available to view on the site. A new perspective comes from Richard Williams Jr., President/CEO of Securityplus Federal Credit Union. Here, Williams discusses the main focus and challenges of the credit union for 2011. A main focus for the credit …
With marketing budgets still feeling the pinch of a down economy, senior management teams still are pushing for growth. Sometimes the goals are unattainable, given that last year, most organizations were flat or retrenched in loan portfolios, slowed or stalled in deposits, and grew 1-2% net in membership. So how does a marketer plan to support achieving the corporate goals when they seem unrealistic and there is fewer budget dollars to use for lead generation? Here are three ways to …
Who is tops in “brand buzz” and what’s missing? In a sound byte on MSNBC, I noticed a report by a consulting and research firm that claims to have an index that shows “buzz rankings.” So I had to click through to the 2010 Annual BrandIndex Buzz Rankings by YouGov.com! The highest Buzz Rankings for 2010, according to the BrandIndex: 1.Subway 2.History Channel 3.Ford 4.Lowe’s 5.Google Interesting that Ford had not appeared on the list of the top 50 brands …
As loan demand bumps along at an all-time low for credit unions, what is a marketer to do? Focus on stealing more from other financial institutions. That’s what a CUNA vice president recommended in a recent article on CUNA’s News Now. “On the other side of the balance sheet, it makes sense to redouble efforts to steal loans from other financial institutions,” Schenk said. “While members’ appetites for new debt are low, it may be possible to entice those burdened …