Tag Archives: credit union marketing

Is Social Media worth the shift in marketing dollars?

Wednesday, January 5th, 2011
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My Marketing Strategy Nicolette Lemmon, President & Founder Headlines from the marketing pundits have been very interesting as we enter 2011. From noting a lack of budget to be successful to having mobile already usurp it as the “newest thing,” are consumers really interested in connecting with the financial institution enough to make social media a budget and personnel priority in 2011?  Here are some interesting perspectives: How to Avoid the Great Social Media Crash of 2011, Jamie Turner on …

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Credit Union Sustainability – Credit Union Focus for 2011

Tuesday, December 28th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder  Over the past year, CU senior execs have offered their thoughts on the challenges and opportunities credit unions have faced in 2010 and beyond on our Credit Union Sustainability video microsite. From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are …

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To Free or Not To Free – Checking Issues Loom

Tuesday, December 14th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder In writing marketing plans in the last few months, one thing kept coming up – how to increase non-interest income. Operation costs continue to put pressure on the bottom line as well as the assessments from NCUA for the cost of failed institutions. So, what promotions for which products and services will help increase the bottom line at our credit union clients? One answer is interchange income from debit and credit cards. …

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The 3 Questions to Ask Regarding Your Business

Tuesday, December 7th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder It’s the final lap to finishing 2010 marketing plan with clients and, after conceptually living in 2011, I keep thinking 2010 is over.  It’s a marketing professional’s job to live and think in the future, always planning what can be done next to achieve the corporate goals.  In marketing, the current year has set the foundation for next year’s success. Marketing is all about the future, the foundation for being in business …

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Give Thanks for Making It Through 2010

Monday, November 22nd, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder For the last year, every week when I went to visit my mother in her memory care facility, the treat was to have lunch at the Quiznos down the street. I got to know the owner and often had brief discussions about the business environment and how he lost a lot of business from a mortgage company going bust that had employed 500 people in the office complex near his store. Each …

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Is Twitter Pointless Babble?

Wednesday, October 27th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Last year, when the hype for Twitter was heightened by the likes of Ashton Kutcher going for a million followers, and the social media gurus were all posturing around the virtues of the microblog phenom, I started to tweet. My thought was that the value would start to appear more clearly. Then, I noticed it was hard to come up with something valuable to post and even harder to keep up with …

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Adwords and SEO – Getting Down to Specifics

Wednesday, October 6th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder If you are addicted to using Google search as I am, you probably noticed a new level of service. When looking for an answer, a product, a service or some resources, you probably noticed a difference. Now, there is a longer list of possible search items that drops down under the search box as you type.  Essentially, for the spelling or time challenged person, you have a list of possible matches of …

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Credit Union Sustainability-Marketing Planning for 2011

Thursday, September 23rd, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective – mine! As President of LemmonTree Marketing Group, a strategic marketing consulting firm for credit unions, I am here to stress the important facets to keep in mind while planning your marketing strategies for 2011.  All things must be considered such as having a multi-layered plan that considers the lifetime value of a member, as well as, creating a marketing flywheel that touches all of …

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It’s About the Numbers

Thursday, September 16th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder From Credit Union Journal, September 8, here are some stats to consider: “Monthly data complied by CUNA from almost 500 credit unions showed total credit union loans declined by 0.1% during July, and have declined by almost 1% for the first seven months of the year…  NCUA said share growth slowed from 11% annualized for the first quarter to just 0.6% in the second quarter.” In marketing, there has always been a …

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Credit Union Sustainability-Pinpointing Your Position

Tuesday, September 14th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective, Michael Hudson, Founder of Credit Union Strategy. Here, he discusses how differentiating your credit union is one of the toughest challenges being faced by credit unions today. He points out how credit unions must pinpoint their position in their competitive marketplace, and find ways to stand out among the respective competition. Hudson also discusses a great opportunity of expanding …

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