CU Sustainability – Focus and Challenges of 2011

From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are available to view on the site. A new perspective comes from Richard Williams Jr., President/CEO of Securityplus Federal Credit Union. Here, Williams discusses the main focus and challenges of the credit union for 2011. A main focus for the credit …

Credit Union Sustainability – Lending Challenges, Member Loyalty & the Credit Union Difference

My Marketing Strategy Nicolette Lemmon, President & Founder Over the past few weeks, credit union senior execs from Arizona have been highlighted on our Credit Union Sustainability video microsite. They’ve shared their thoughts on the opportunities and challenges that their credit unions will be facing in 2010 and beyond. Over the course of the year, CU senior execs nationwide have graciously agreed to share their thoughts. All the videos of the CEOs, senior management, marketing professionals and consultants that participated …

Credit Union Sustainability – Demonstrate Credit Union Values

My Marketing Strategy Nicolette Lemmon, President & Founder To discuss the challenges and opportunities credit unions are facing in 2010 and beyond, we created Credit Union Sustainability, a video microsite. From CEOs to Senior Management to Marketing Professionals and Consultants, each agreed to tell us their thoughts on video. Continuing the discussion is Steve Dunham, President and CEO of Canyon State Credit Union. Dunham talks about the challenges the economy in Arizona is experiencing (declining real estate values, high unemployment) and …

Credit Union Sustainability – Review Your Processes

My Marketing Strategy Nicolette Lemmon, President & Founder At the start of the year, we introduced our Credit Union Sustainability video microsite to generate discussion on the opportunities and challenges that credit unions are facing in 2010 and beyond. The site features video clips from CEOs, senior management, marketing professionals and consultants. Our next interview from the CEO Perspective highlights David Doss, President and CEO of Arizona State Credit Union. Doss discusses how the economy and other challenges have forced …