Tag Archives: credit union opportunities

CU Sustainability – Sustaining Profitability in 2011

Thursday, February 24th, 2011
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From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are available to view on the site. A new perspective comes from David Costello, Vice President – Finance/CFO of Securityplus Federal Credit Union. Here, Costello discusses how the biggest challenge that the credit union is going to face this year is sustaining …

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February E-tips – Create the “Love” for Your Brand

Monday, February 14th, 2011
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Do your members/customers love your brand? With the stiff competition in today’s marketplace, senior management may be concerned with what other organizations are doing.  However, turning the focus back to their own organization is important to understand how to make their brand lovable! In the next three tips, you will find the marketing strategy, online connections and personal brand tips to consider for your success in 2011! Let’s explore “Woohoo!”   Marketing Strategy Tip –Tell the Brand Story Often it …

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CU Sustainability – Focus and Challenges of 2011

Wednesday, February 9th, 2011
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From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are available to view on the site. A new perspective comes from Richard Williams Jr., President/CEO of Securityplus Federal Credit Union. Here, Williams discusses the main focus and challenges of the credit union for 2011. A main focus for the credit …

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The Year of Stealing More Loans or Moving Relationships?

Wednesday, January 12th, 2011
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As loan demand bumps along at an all-time low for credit unions, what is a marketer to do? Focus on stealing more from other financial institutions. That’s what a CUNA vice president recommended in a recent article on CUNA’s News Now. “On the other side of the balance sheet, it makes sense to redouble efforts to steal loans from other financial institutions,” Schenk said. “While members’ appetites for new debt are low, it may be possible to entice those burdened …

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Credit Union Sustainability – Credit Union Focus for 2011

Tuesday, December 28th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder  Over the past year, CU senior execs have offered their thoughts on the challenges and opportunities credit unions have faced in 2010 and beyond on our Credit Union Sustainability video microsite. From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are …

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To Free or Not To Free – Checking Issues Loom

Tuesday, December 14th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder In writing marketing plans in the last few months, one thing kept coming up – how to increase non-interest income. Operation costs continue to put pressure on the bottom line as well as the assessments from NCUA for the cost of failed institutions. So, what promotions for which products and services will help increase the bottom line at our credit union clients? One answer is interchange income from debit and credit cards. …

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The 3 Questions to Ask Regarding Your Business

Tuesday, December 7th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder It’s the final lap to finishing 2010 marketing plan with clients and, after conceptually living in 2011, I keep thinking 2010 is over.  It’s a marketing professional’s job to live and think in the future, always planning what can be done next to achieve the corporate goals.  In marketing, the current year has set the foundation for next year’s success. Marketing is all about the future, the foundation for being in business …

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Give Thanks for Making It Through 2010

Monday, November 22nd, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder For the last year, every week when I went to visit my mother in her memory care facility, the treat was to have lunch at the Quiznos down the street. I got to know the owner and often had brief discussions about the business environment and how he lost a lot of business from a mortgage company going bust that had employed 500 people in the office complex near his store. Each …

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Credit Union Sustainability-Marketing Planning for 2011

Thursday, September 23rd, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective – mine! As President of LemmonTree Marketing Group, a strategic marketing consulting firm for credit unions, I am here to stress the important facets to keep in mind while planning your marketing strategies for 2011.  All things must be considered such as having a multi-layered plan that considers the lifetime value of a member, as well as, creating a marketing flywheel that touches all of …

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Credit Union Sustainability-Pinpointing Your Position

Tuesday, September 14th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective, Michael Hudson, Founder of Credit Union Strategy. Here, he discusses how differentiating your credit union is one of the toughest challenges being faced by credit unions today. He points out how credit unions must pinpoint their position in their competitive marketplace, and find ways to stand out among the respective competition. Hudson also discusses a great opportunity of expanding …

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