Credit Union Sustainability-Pinpointing Your Position

My Marketing Strategy
Nicolette Lemmon, President & Founder

Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective, Michael Hudson, Founder of Credit Union Strategy. Here, he discusses how differentiating your credit union is one of the toughest challenges being faced by credit unions today. He points out how credit unions must pinpoint their position in their competitive marketplace, and find ways to stand out among the respective competition. Hudson also discusses a great opportunity of expanding services to the business services market. This strategy will benefit credit unions by building relationships with the many small, home based businesses that are not only in need of support financially, but as well as in need of quality education and information to move them forward.


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