Credit Union Sustainability – Utilizing Member Data

My Marketing Strategy
Nicolette Lemmon, President & Founder

Continuing our discussion on Credit Union Sustainability here is another marketing consultant’s perspective – from “the numbers” side! Dennis Koepke, Vice President and MCIF Guru of LemmonTree Marketing Group, discusses opportunities credit unions have in utilizing their member data and MCIF system. One trend Koepke currently sees with clients is that they are growing organically (more members are being added to current households as opposed to an increasing number of new households.) To yield better results, he recommends further segmenting of membership. By utilizing key data, such as credit scores can prove to be valuable when determining a target market for a loan promotion. Koepke also stresses the importance of analyzing retention rates and to some degree comparing them to the past.


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