Credit Union Sustainability – Utilizing Member Data

Wednesday, June 30th, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability here is another marketing consultant’s perspective – from “the numbers” side! Dennis Koepke, Vice President and MCIF Guru of LemmonTree Marketing Group, discusses opportunities credit unions have in utilizing their member data and MCIF system. One trend Koepke currently sees with clients is that they are growing organically (more members are being added to current households as opposed to an increasing number of new households.) …

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Part 2 of 3: Understanding the New Age Wave – Gen Y

Thursday, March 25th, 2010

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My Marketing Strategy Nicolette Lemmon, President & Founder What do you know about your Gen Y members? Do you know if your youth marketing is working or do you even have any youth marketing in place? I have always been a big proponent of children’s savings programs and teen programs for their ability to engage parents with the credit union. Yet, often I hear a client’s concern of what the impact really is of low balance children’s savings accounts and …

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Changing Habits Create Changing Business Models

Monday, July 27th, 2009

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My Marketing Strategy Nicolette Lemmon, President & Founder Just as the news seems to be good from the stock exchange, there continues to be the shifting sands under companies decades old. It seems that as businesses today are faced with a maddening pace of change, consumer habits have precipitated the demise of several. An example is Max Factor, founded in 1909, which should be celebrating its 100 year anniversary, but instead is being removed from U.S. shelves by Proctor & …

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The value of the data…is in the eyes of the beholder

Tuesday, April 7th, 2009

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My Analytical Side Denny Koepke, Vice President Last week when developing a spreadsheet of the penetration of member business across age segments, I determined the value in comparing shifts and changes in key age groups. For several clients, we track and report on the deposit and loan dollars associated with age segments. In discussions about the dominance of age groups in deposits and loans, the CEO asked how the funds might be clustered in the products for these age groups. …

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Retaining Profitable Member Households is Key Except…

Wednesday, March 25th, 2009

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My Analytical Side Denny Koepke, Vice President As an MCIF analyst, I am sometimes pegged as “just a numbers guy.” However, like Nicolette commented in her blog post, Balancing Analysis with Losing Control, numbers can be misleading. It is wise to proceed with caution when analyzing “the numbers.” Take for example, segmenting the most “profitable” members in your database. Especially during the current economic climate, this may be a prudent approach. While I will agree with our marketing strategists at …

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The Rest of the Story

Wednesday, March 18th, 2009

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My Analytical Side Denny Koepke, Vice President Sometimes I think a group of marketers hearing the words “the numbers” immediately illicit yawns and rolling eyes. Granted, numbers can seem to be less fun than creative themes and great offers. However, I think having good analysis of “the numbers” provides “the rest of the story!” For example, in reviewing the data pulls from one of our client’s MCIF databases, the VP of Marketing direct mailed to almost 8,000 member households for …

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Email v. Direct Mail

Thursday, March 5th, 2009

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My Analytical Side Denny Koepke, Vice President Seems that these times demand more data to provide more thoughtful strategy. Every CEO among our clients is concerned about the return on investment of marketing dollars. With pressures mounting about pulling funds to send to NCUA, the expense budget for marketing looks like a likely spot. One thing I keep hearing from clients is that email marketing is so much cheaper, why not just use that during these tough times? As I …

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