My Marketing Strategy
Nicolette Lemmon, President & Founder
On business trips is when I get to do the most concentrated reading. So, this last trip, I read “Six Pixels of Separation” by Mitch Joel. Good thing I also carry post-it notes and notepads because there were several things that caught my brain. Not just my eye…caught my brain and started to make it reel from the possibilities!
The first thing that I marked was how he commented was on page 32, “Digital marketing is about being slow.” How interesting considering, the concept that everything online is so fast and furious, not to mention how Twitter is microblogging on steroids.
However, it made the most sense to me. As a die-hard marketing strategist, the concept of digital marketing, social media, and online brand presence seemed to be represented by online gurus as something fast, thrown against the wall to see what sticks. I believe it needs a strategy and layering touch points to achieve results.
While Mitch Joel impresses on his readers that “everyone is connected, connect your business to everyone,” his caution is to realize it takes time to “find your voice” online.
So, when is the “right” time? For building your online connection, the engagement of your Credit Union to its members in a more meaningful way, you do need to start now!
We love a challenge, so give us a call to set up your digital strategy!