Every business wants to have a stable and growing group of customers/members. Yet, customers/members by nature are fickle because all are social animals. And, as a group, we like to talk about the next newest thing that we have done or purchased. Once someone tells us of their new purchase or activity, we begin to weigh it in terms of our own likes and dislikes to see if we should change to the new thing or not. In the social …
My Marketing Strategy Nicolette Lemmon, President & Founder Headlines from the marketing pundits have been very interesting as we enter 2011. From noting a lack of budget to be successful to having mobile already usurp it as the “newest thing,” are consumers really interested in connecting with the financial institution enough to make social media a budget and personnel priority in 2011? Here are some interesting perspectives: How to Avoid the Great Social Media Crash of 2011, Jamie Turner on …
My Marketing Strategy Nicolette Lemmon, President & Founder Last year, when the hype for Twitter was heightened by the likes of Ashton Kutcher going for a million followers, and the social media gurus were all posturing around the virtues of the microblog phenom, I started to tweet. My thought was that the value would start to appear more clearly. Then, I noticed it was hard to come up with something valuable to post and even harder to keep up with …
My Marketing Strategy Nicolette Lemmon, President & Founder For several months, I have been noticing a shift, a change in the Twittersphere. As I have monitored several key words, client names, and my “follow” list, there seemed to be three things happening: Less tweets from everyone with some disappearing altogether Less new followers except more suspect or pornographic scammers Less interesting tweets but lots of article links A recent statistic in the blogosphere cited that of the 75 million users …
My Marketing Strategy Nicolette Lemmon, President & Founder They Think Differently In reading Grown Up Digital, by Don Tapscott, there was a chapter on the 8 Net Gen Norms that created discussion in various areas of my personal and professional life. The eight Net Gen Norms are: Freedom, Customization, Scrutiny, Integrity, Collaboration, Entertainment, Speed, and Innovation. An interest example in his book was how “Integrity” swings two ways with Gen Yers. When buying a product, significant numbers of these young …
My Marketing Strategy Nicolette Lemmon, President & Founder Today’s world is filled with congestion in media, congestion online, and congestion in social media. The ability of a marketer to cut through the clutter is getting more and more difficult. Senior management demands more lead generation with less budget dollars. Consumers demand more attention and talk about your brand online forcing marketers to monitor more communication channels. To reach consumers, both members/customers and prospects, requires marketers to be nimble, thoughtful and …
My Marketing Strategy Nicolette Lemmon, President & Founder …the spirit of entrepreneurship is alive and well even in this economy! When special dates come along, like an anniversary, it is sometimes shocking to think how time flies. This month is our 26th anniversary and it seems crazy that Lemmon-Aid Marketing Services (now LemmonTree Marketing Group) was started that many years ago in a kitchen with less than $2,000. I decided my first, most important purchase was a computer and in …
My Marketing Strategy Nicolette Lemmon, President & Founder This week I was sent the link to “I Do Dog Tricks”, a microsite that is sponsored by Heartgard, a company that sells heartworm prevention medicine for dogs. It was so clever and fun to interact with the little 5-lb Yorkie that I tweeted it, emailed it to people who I know have dogs they adore, and showed my 12-year-old daughter who loved it! The microsite has a great domain, www.idodogtricks.com and …
My Marketing Strategy Nicolette Lemmon, President & Founder In the Twittersphere, I noticed comments about the use of “going green” initiatives as a way to bond with consumers. However, many ways that brands are touting green initiatives impact the shopping experience or require the consumers to invest. The cloth shopping bags at grocery and other retail stores are available for a cost. Yet, the retailer is saving money on plastic bags. Another use of “going green” is the concept of …
My Marketing Trends Kelly Kressner, Marketing Specialist We’ve all been through a lot this year with the tough economy, so I couldn’t be more excited for the happy distractions the holidays bring – family gatherings, delicious food, joyous feelings, TV specials and of course, creative marketing campaigns! Personally, I love seeing the holiday campaigns that brands create. Some of my favorites are the Coca-Cola and Hershey Kisses commercials and Macy’s “Believe.” Tying your brand to good wishes for the holidays …