My Marketing Strategy Nicolette Lemmon, President & Founder On business trips is when I get to do the most concentrated reading. So, this last trip, I read “Six Pixels of Separation” by Mitch Joel. Good thing I also carry post-it notes and notepads because there were several things that caught my brain. Not just my eye…caught my brain and started to make it reel from the possibilities! The first thing that I marked was how he commented was on page …
My Marketing Strategy Nicolette Lemmon, President & Founder In a USA Today article, Real-Time Web Keeps Social Network Connected, the reporter said that “More than four in five U.S. adults online use social media at least once a month, according to a new Forrester Research report.” That’s a huge statistic of people being online, but the most rapid growth has been among consumers 35 and older. With the choices of connecting in the social media fabric are huge, from Twitter …
My Marketing Trends Kelly Kressner, Marketing Specialist With an increasing number of financial institutions trying to find their voice through blogs and social media sites, it’s important to make sure that you don’t lose sight of the purpose behind the initiative. For example, has your financial institution recently committed to starting a blog? If so, what is the strategy behind it? If you’re not sure, take the time to understand how blogging fits in with your overall goals. What is …
My Marketing Strategy Nicolette Lemmon, President & Founder Make sure you give it a lot of thought! Did you watch the finale of American Idol where over a hundred million votes were cast and the judges’ favorite did not win? When consumers want to express themselves, it can turn a potential winner into the runner-up very quickly. So, what has Adam Lambert being runner-up on Idol have to do with marketing strategy? People have found that they have the necessary …
My Marketing Strategy Nicolette Lemmon, President & Founder Stock analysts, like Seeking Alpha, published an article by 24/7 Wall Street that identified 12 brands that seemed likely to disappear before the end of next year. These were big names including Budget (Car Rental), Borders, Crocs, Old Navy, and United Airlines. Also included were several that have already been bantered around as on their last legs such as Chrysler, AIG and Saturn. Some sentimental favorites were mentioned including Eddie Bauer, Architectural …
My Marketing Trends Kelly Kressner, Marketing Specialist An interview with Peter Hodges, Bellco Credit Union Now that you’ve been hearing us talk about adding social media to your marketing mix for the past few months, why not hear about the experience from a credit union’s perspective? Through Twitter, we were able to connect with Peter Hodges, Direct Marketing Specialist at Bellco Credit Union and ask him a few questions regarding their experience using social media. LTM: What effect has …
My Marketing Trends Kelly Kressner, Marketing Specialist While some business owners and marketing people may wish social media would just go away, the reality is it’s not! In fact, it is getting even bigger and more pervasive. Even if you don’t wish to participate in it, you at least need to be monitoring your brand. For example, on Twitter, you can use a free service called Tweet Deck to help manage your brand. With Tweet Deck you can set up …
My Marketing Trends Kelly Kressner, Marketing Specialist Lately, it seems that no matter what website you’re visiting or what article you’re reading, you can’t get away from social media. These new technologies can work wonders to build brand awareness, develop and strengthen customer relationships, increase traffic to your website and help you be perceived as a resource. While some of you may also be testing the social media waters, if you do decide to add them to your existing strategies, …
My Marketing Trends Kelly Kressner, Marketing Specialist Being your own media is a concept I recently embraced after listening to a webinar by Marketing Strategist, David Meerman Scott. This concept is about utilizing today’s technology to increase brand awareness. For example, if you have a press release or compelling story you want to publish, you no longer need to hope that a news editor will run it because you can easily publish it online. The birth of the Internet and …