Spreading Some Holiday Cheer

Kelly Kressner, Marketing Specialist

My Marketing Trends

Kelly Kressner, Marketing Specialist

We’ve all been through a lot this year with the tough economy, so I couldn’t be more excited for the happy distractions the holidays bring – family gatherings, delicious food, joyous feelings, TV specials and of course, creative marketing campaigns!

Personally, I love seeing the holiday campaigns that brands create. Some of my favorites are the Coca-Cola and Hershey Kisses commercials and Macy’s “Believe.” Tying your brand to good wishes for the holidays shows you are not too busy to remember that customers, members, and clients are people who have hopes and dreams to honor this holiday season.

Why do I love holiday campaigns so much? Well, there are a couple of reasons:

  1. It provides your brand a great opportunity to connect and build stronger ties with consumers.
  2. Your brand has the ability to create a positive, memorable impression in the minds of consumers.

LTM ThanksgivingTo express how much we value and appreciate our clients, LemmonTree decided to spread a little holiday cheer of our own. We created a Thanksgiving themed message card for a mailing as well as an e-card, to say “Thanks” to those we truly value. Both pieces drive clients online to play a game that matches up avatars of the LemmonTree team. To further spread Thanksgiving cheer, we promoted the game on our website, email signatures, Twitter and Facebook.

Thanksgiving Match GameHow is your financial institution getting your members/customers in the holiday spirit? Share your thoughts with us! Or, just need a fun break? Click to our fun match-up game complete with our team’s avatars!

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