Every business wants to have a stable and growing group of customers/members. Yet, customers/members by nature are fickle because all are social animals. And, as a group, we like to talk about the next newest thing that we have done or purchased. Once someone tells us of their new purchase or activity, we begin to weigh it in terms of our own likes and dislikes to see if we should change to the new thing or not. In the social …
My Marketing Strategy Nicolette Lemmon, President & Founder Headlines from the marketing pundits have been very interesting as we enter 2011. From noting a lack of budget to be successful to having mobile already usurp it as the “newest thing,” are consumers really interested in connecting with the financial institution enough to make social media a budget and personnel priority in 2011? Here are some interesting perspectives: How to Avoid the Great Social Media Crash of 2011, Jamie Turner on …
My Marketing Strategy Nicolette Lemmon, President & Founder Have you seen all the concerns tweeted and mentioned on Facebook (FB) about the new privacy changes? I had read an article where many people were shutting down their FB accounts because their information was being shared with third party vendors. There have been problems cited about privacy settings that were a bit cumbersome to create protection. So much of an uproar that FB may be changing things again. However, I wasn’t …
My Marketing Strategy Nicolette Lemmon, President & Founder They Think Differently In reading Grown Up Digital, by Don Tapscott, there was a chapter on the 8 Net Gen Norms that created discussion in various areas of my personal and professional life. The eight Net Gen Norms are: Freedom, Customization, Scrutiny, Integrity, Collaboration, Entertainment, Speed, and Innovation. An interest example in his book was how “Integrity” swings two ways with Gen Yers. When buying a product, significant numbers of these young …
My Marketing Strategy Nicolette Lemmon, President & Founder …the spirit of entrepreneurship is alive and well even in this economy! When special dates come along, like an anniversary, it is sometimes shocking to think how time flies. This month is our 26th anniversary and it seems crazy that Lemmon-Aid Marketing Services (now LemmonTree Marketing Group) was started that many years ago in a kitchen with less than $2,000. I decided my first, most important purchase was a computer and in …
My Marketing Trends Kelly Kressner, Marketing Specialist We’ve all been through a lot this year with the tough economy, so I couldn’t be more excited for the happy distractions the holidays bring – family gatherings, delicious food, joyous feelings, TV specials and of course, creative marketing campaigns! Personally, I love seeing the holiday campaigns that brands create. Some of my favorites are the Coca-Cola and Hershey Kisses commercials and Macy’s “Believe.” Tying your brand to good wishes for the holidays …
My Marketing Strategy Nicolette Lemmon, President & Founder In a USA Today article, Real-Time Web Keeps Social Network Connected, the reporter said that “More than four in five U.S. adults online use social media at least once a month, according to a new Forrester Research report.” That’s a huge statistic of people being online, but the most rapid growth has been among consumers 35 and older. With the choices of connecting in the social media fabric are huge, from Twitter …
My Marketing Strategy Nicolette Lemmon, President & Founder Make sure you give it a lot of thought! Did you watch the finale of American Idol where over a hundred million votes were cast and the judges’ favorite did not win? When consumers want to express themselves, it can turn a potential winner into the runner-up very quickly. So, what has Adam Lambert being runner-up on Idol have to do with marketing strategy? People have found that they have the necessary …
My Marketing Trends Kelly Kressner, Marketing Specialist An interview with Peter Hodges, Bellco Credit Union Now that you’ve been hearing us talk about adding social media to your marketing mix for the past few months, why not hear about the experience from a credit union’s perspective? Through Twitter, we were able to connect with Peter Hodges, Direct Marketing Specialist at Bellco Credit Union and ask him a few questions regarding their experience using social media. LTM: What effect has …
My Marketing Trends Kelly Kressner, Marketing Specialist Lately, it seems that no matter what website you’re visiting or what article you’re reading, you can’t get away from social media. These new technologies can work wonders to build brand awareness, develop and strengthen customer relationships, increase traffic to your website and help you be perceived as a resource. While some of you may also be testing the social media waters, if you do decide to add them to your existing strategies, …