March E-tips – Creating Marketing Energy

Do your members/customers love your brand? With the stiff competition in today’s marketplace, senior management may be concerned with what other organizations are doing. However, turning the focus back to their own organization is important to understand how to make their brand lovable! In the next three tips, you will find the marketing strategy, online connections and personal brand tips to consider for your success in 2011! If you find these Marketing Tips worthwhile, tell a friend. Here’s the link …

Want Loyalty? Get a Dog or Change Up Your Brand Story!

Every business wants to have a stable and growing group of customers/members.  Yet, customers/members by nature are fickle because all are social animals. And, as a group, we like to talk about the next newest thing that we have done or purchased. Once someone tells us of their new purchase or activity, we begin to weigh it in terms of our own likes and dislikes to see if we should change to the new thing or not. In the social …

Is Social Media worth the shift in marketing dollars?

My Marketing Strategy Nicolette Lemmon, President & Founder Headlines from the marketing pundits have been very interesting as we enter 2011. From noting a lack of budget to be successful to having mobile already usurp it as the “newest thing,” are consumers really interested in connecting with the financial institution enough to make social media a budget and personnel priority in 2011?  Here are some interesting perspectives: How to Avoid the Great Social Media Crash of 2011, Jamie Turner on …

Is Twitter Pointless Babble?

My Marketing Strategy Nicolette Lemmon, President & Founder Last year, when the hype for Twitter was heightened by the likes of Ashton Kutcher going for a million followers, and the social media gurus were all posturing around the virtues of the microblog phenom, I started to tweet. My thought was that the value would start to appear more clearly. Then, I noticed it was hard to come up with something valuable to post and even harder to keep up with …

Why Are People Leaving Facebook?

My Marketing Strategy Nicolette Lemmon, President & Founder Have you seen all the concerns tweeted and mentioned on Facebook (FB) about the new privacy changes? I had read an article where many people were shutting down their FB accounts because their information was being shared with third party vendors. There have been problems cited about privacy settings that were a bit cumbersome to create protection. So much of an uproar that FB may be changing things again. However, I wasn’t …

New Stats Reveal Possible Slowing of Twitter’s Value

My Marketing Strategy Nicolette Lemmon, President & Founder For several months, I have been noticing a shift, a change in the Twittersphere. As I have monitored several key words, client names, and my “follow” list, there seemed to be three things happening: Less tweets from everyone with some disappearing altogether Less new followers except more suspect or pornographic scammers Less interesting tweets but lots of article links A recent statistic in the blogosphere cited that of the 75 million users …

Marketing Isn’t Traditional or Digital or Online or Social – It’s ALL of That!

My Marketing Strategy Nicolette Lemmon, President & Founder Today’s world is filled with congestion in media, congestion online, and congestion in social media. The ability of a marketer to cut through the clutter is getting more and more difficult. Senior management demands more lead generation with less budget dollars. Consumers demand more attention and talk about your brand online forcing marketers to monitor more communication channels. To reach consumers, both members/customers and prospects, requires marketers to be nimble, thoughtful and …

Is “Going Green” Losing to “Saving Green?”

My Marketing Strategy Nicolette Lemmon, President & Founder In the Twittersphere, I noticed comments about the use of “going green” initiatives as a way to bond with consumers. However, many ways that brands are touting green initiatives impact the shopping experience or require the consumers to invest. The cloth shopping bags at grocery and other retail stores are available for a cost. Yet, the retailer is saving money on plastic bags. Another use of “going green” is the concept of …

Most Popular Posts Using Google Analytics

My Marketing Strategy Nicolette Lemmon, President & Founder In being a bit retrospective, since we started MyMarketingInsights.com in March, I thought it would be interesting to see what readers thought were the top 2009 blogs posts. The best thing is that you can use Google Analytics to check the visits or traffic to the various blog posts. Here were our most visited posts in 2009: How does your site look on a Blackberry or iPhone? The local appeal may fall on …

Spreading Some Holiday Cheer

My Marketing Trends Kelly Kressner, Marketing Specialist We’ve all been through a lot this year with the tough economy, so I couldn’t be more excited for the happy distractions the holidays bring – family gatherings, delicious food, joyous feelings, TV specials and of course, creative marketing campaigns! Personally, I love seeing the holiday campaigns that brands create. Some of my favorites are the Coca-Cola and Hershey Kisses commercials and Macy’s “Believe.” Tying your brand to good wishes for the holidays …