My Marketing Strategy Nicolette Lemmon, President & Founder On business trips is when I get to do the most concentrated reading. So, this last trip, I read “Six Pixels of Separation” by Mitch Joel. Good thing I also carry post-it notes and notepads because there were several things that caught my brain. Not just my eye…caught my brain and started to make it reel from the possibilities! The first thing that I marked was how he commented was on page …
My Marketing Strategy Nicolette Lemmon, President & Founder In a USA Today article, Real-Time Web Keeps Social Network Connected, the reporter said that “More than four in five U.S. adults online use social media at least once a month, according to a new Forrester Research report.” That’s a huge statistic of people being online, but the most rapid growth has been among consumers 35 and older. With the choices of connecting in the social media fabric are huge, from Twitter …
My Marketing Trends Kelly Kressner, Marketing Specialist Like many marketing and advertising professionals, I am a huge fan of the AMC drama, Mad Men. For those of you who don’t follow the show, it takes place at the fictional Sterling Cooper advertising agency in the 1960’s. To kick off Season 3, show sponsor Eight O’Clock coffee is using a 21st century marketing twist for this 60’s drama complete with an avatar-making site, MadMenYourself.com, an online trivia game and e-cards. At …
My Marketing Trends Kelly Kressner, Marketing Specialist With an increasing number of financial institutions trying to find their voice through blogs and social media sites, it’s important to make sure that you don’t lose sight of the purpose behind the initiative. For example, has your financial institution recently committed to starting a blog? If so, what is the strategy behind it? If you’re not sure, take the time to understand how blogging fits in with your overall goals. What is …
My Marketing Trends Kelly Kressner, Marketing Specialist The Internet and the growing popularity of social media have changed the way people discover your personal brand. With a simple search on Google, your whole online footprint is on display. Due to this increased accessibility, it’s important that not only do you keep tabs on where you pop up online, but also that you leverage the Internet to catapult your career. Here is an action plan to make your personal brand shine: …
My Marketing Strategy Nicolette Lemmon, President & Founder Make sure you give it a lot of thought! Did you watch the finale of American Idol where over a hundred million votes were cast and the judges’ favorite did not win? When consumers want to express themselves, it can turn a potential winner into the runner-up very quickly. So, what has Adam Lambert being runner-up on Idol have to do with marketing strategy? People have found that they have the necessary …
My Marketing Trends Kelly Kressner, Marketing Specialist An interview with Peter Hodges, Bellco Credit Union Now that you’ve been hearing us talk about adding social media to your marketing mix for the past few months, why not hear about the experience from a credit union’s perspective? Through Twitter, we were able to connect with Peter Hodges, Direct Marketing Specialist at Bellco Credit Union and ask him a few questions regarding their experience using social media. LTM: What effect has …
My Marketing Strategy Nicolette Lemmon, President & Founder In a personal blog post, a credit union receptionist rants about her job and the dislike of many parts of it. Someone who has set up searches on the Internet for “Credit Union” highlights the blog post after it pops up in his Google Alerts. He then blasts it out to his 600+ Twitter following. These financial marketers and social media hounds quickly descend on the blog and leave comments to the …
My Marketing Trends Kelly Kressner, Marketing Specialist While some business owners and marketing people may wish social media would just go away, the reality is it’s not! In fact, it is getting even bigger and more pervasive. Even if you don’t wish to participate in it, you at least need to be monitoring your brand. For example, on Twitter, you can use a free service called Tweet Deck to help manage your brand. With Tweet Deck you can set up …
My Marketing Strategy Nicolette Lemmon, President & Founder As you venture out into the online world, there are always contests to encourage consumers to send photos for a contest, enter videos to win a prize, write stories of their experiences, and leave comments on blogs. As a business person, my issue remains that there must be a strategy for the activities – ultimately to build the brand and sell products/services. It’s not always obvious how those consumer generated content avenues …