Tag Archives: e-marketing

March E-tips – Creating Marketing Energy

Thursday, March 3rd, 2011
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Do your members/customers love your brand? With the stiff competition in today’s marketplace, senior management may be concerned with what other organizations are doing. However, turning the focus back to their own organization is important to understand how to make their brand lovable! In the next three tips, you will find the marketing strategy, online connections and personal brand tips to consider for your success in 2011! If you find these Marketing Tips worthwhile, tell a friend. Here’s the link …

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Is Social Media worth the shift in marketing dollars?

Wednesday, January 5th, 2011
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My Marketing Strategy Nicolette Lemmon, President & Founder Headlines from the marketing pundits have been very interesting as we enter 2011. From noting a lack of budget to be successful to having mobile already usurp it as the “newest thing,” are consumers really interested in connecting with the financial institution enough to make social media a budget and personnel priority in 2011?  Here are some interesting perspectives: How to Avoid the Great Social Media Crash of 2011, Jamie Turner on …

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Is Twitter Pointless Babble?

Wednesday, October 27th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Last year, when the hype for Twitter was heightened by the likes of Ashton Kutcher going for a million followers, and the social media gurus were all posturing around the virtues of the microblog phenom, I started to tweet. My thought was that the value would start to appear more clearly. Then, I noticed it was hard to come up with something valuable to post and even harder to keep up with …

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Adwords and SEO – Getting Down to Specifics

Wednesday, October 6th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder If you are addicted to using Google search as I am, you probably noticed a new level of service. When looking for an answer, a product, a service or some resources, you probably noticed a difference. Now, there is a longer list of possible search items that drops down under the search box as you type.  Essentially, for the spelling or time challenged person, you have a list of possible matches of …

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Email’s Great – But for What Percentage of Your Market?

Wednesday, August 11th, 2010
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email marketing
email marketing
email marketing
email marketing
email marketing

My Marketing Strategy Nicolette Lemmon, President & Founder A client asked about an industry average for the penetration of email addresses across credit unions, to compare her institution’s percentage. This statistic sparked an interest for me about how those percentages are faring in a down economy. The main aspect that intrigued me was the interest in so many senior management teams of using email, mobile texts, and social media as the ability to reach members more cheaply. Just reviewing the …

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How Can They Do That? A Case of Website Scraping

Thursday, April 22nd, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Because of the Google Alerts that I monitor, a website crime was discovered using LemmonTree’s website. The alert cited a “Well come to Lemmontreeonline.com” and that raised my curiosity, so I clicked to it. To my shock, a splash page led to a website that had pieces of our copy and design. The worst thing was that it looked to be a scam for selling a mutual fund. Scraped site – LemmontreeOnline.com …

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Marketing Isn’t Traditional or Digital or Online or Social – It’s ALL of That!

Tuesday, March 16th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Today’s world is filled with congestion in media, congestion online, and congestion in social media. The ability of a marketer to cut through the clutter is getting more and more difficult. Senior management demands more lead generation with less budget dollars. Consumers demand more attention and talk about your brand online forcing marketers to monitor more communication channels. To reach consumers, both members/customers and prospects, requires marketers to be nimble, thoughtful and …

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Missing the Opportunity of Good Microsites that have a Long Shelf Life

Wednesday, February 24th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder This week I was sent the link to “I Do Dog Tricks”,  a microsite that is sponsored by Heartgard, a company that sells heartworm prevention medicine for dogs. It was so clever and fun to interact with the little 5-lb Yorkie that I tweeted it, emailed it to people who I know have dogs they adore, and showed my 12-year-old daughter who loved it! The microsite has a great domain, www.idodogtricks.com and …

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Spreading Some Holiday Cheer

Tuesday, November 24th, 2009
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My Marketing Trends Kelly Kressner, Marketing Specialist We’ve all been through a lot this year with the tough economy, so I couldn’t be more excited for the happy distractions the holidays bring – family gatherings, delicious food, joyous feelings, TV specials and of course, creative marketing campaigns! Personally, I love seeing the holiday campaigns that brands create. Some of my favorites are the Coca-Cola and Hershey Kisses commercials and Macy’s “Believe.” Tying your brand to good wishes for the holidays …

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The “Right” Time to Get into Social Media?

Thursday, October 29th, 2009
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My Marketing Strategy Nicolette Lemmon, President & Founder On business trips is when I get to do the most concentrated reading. So, this last trip, I read “Six Pixels of Separation” by Mitch Joel. Good thing I also carry post-it notes and notepads because there were several things that caught my brain. Not just my eye…caught my brain and started to make it reel from the possibilities! The first thing that I marked was how he commented was on page …

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