Google Uses Direct Mail?

Tuesday, October 13th, 2009

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My Marketing Strategy Nicolette Lemmon, President & Founder With all the hype on social media and online efforts supplanting “traditional” marketing and advertising, it is hard to find anyone talking about the importance of layering both together. One blog post will be about the death of media advertising with the demise of newspapers and magazines. Then, I just saw a webcast from HP where Chris Anderson, the editor of Wired magazine, discusses the importance of giving away free content to …

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The Art of a Compelling E-Newsletter

Tuesday, October 6th, 2009

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My Marketing Trends Kelly Kressner, Marketing Specialist E-newsletters can be a great medium for connecting with your online members, but how do you make it stand out amongst all of the other inbox clutter? At LemmonTree, we’re constantly putting our client’s e-newsletters to the test and evaluating what works and what does not. Based off our experience and research here is a starter for the best e-newsletter practices: Create Value – The content provided should be customer/member-centric. How is the …

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Is Your Web Site in Need of Some TLC?

Thursday, September 17th, 2009

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My Marketing Trends Kelly Kressner, Marketing Specialist With billions of searches being performed each month, it’s critical that your web site be an effective marketing tool that shows consumers how great your institution is at providing solutions to meet their financial needs. And, while I’m sure your website lists your products and services, but how well does your site stand out against the competition? What intrigues members to return to your site besides online banking access? Take a closer look …

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Are You Keeping Up With Your Online Members?

Thursday, September 3rd, 2009

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My Marketing Trends Kelly Kressner, Marketing Specialist New research from Fiserv has found that 2 million more US households have adopted online banking and bill payment compared to last year. What an incredible shift! With so many consumers relying on online products and services to help manage their hectic lives, is your institution keeping up? It’s important that your website be the virtual branch members can turn to for the financial solutions that fit their needs. How is your financial …

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The Rest of the Story

Wednesday, March 18th, 2009

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My Analytical Side Denny Koepke, Vice President Sometimes I think a group of marketers hearing the words “the numbers” immediately illicit yawns and rolling eyes. Granted, numbers can seem to be less fun than creative themes and great offers. However, I think having good analysis of “the numbers” provides “the rest of the story!” For example, in reviewing the data pulls from one of our client’s MCIF databases, the VP of Marketing direct mailed to almost 8,000 member households for …

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Email v. Direct Mail

Thursday, March 5th, 2009

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My Analytical Side Denny Koepke, Vice President Seems that these times demand more data to provide more thoughtful strategy. Every CEO among our clients is concerned about the return on investment of marketing dollars. With pressures mounting about pulling funds to send to NCUA, the expense budget for marketing looks like a likely spot. One thing I keep hearing from clients is that email marketing is so much cheaper, why not just use that during these tough times? As I …

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Is Your Website Customer-Focused?

Thursday, March 5th, 2009

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My Marketing Trends Kelly Kressner, Marketing Specialist Have you ever thought about if your website is customer-focused? There is nothing more boring to the online visitor than a website that is just an online brochure of products and services. In the new social media environment, there is a lot of “talk” about buyer personas. Marketing Strategist, David Meerman Scott, mentioned this in a webinar that I listened to recently. For example, our financial institution clients have buyer personas that …

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