My Marketing Trends
Kelly Kressner, Marketing Specialist
New research from Fiserv has found that 2 million more US households have adopted online banking and bill payment compared to last year. What an incredible shift!
With so many consumers relying on online products and services to help manage their hectic lives, is your institution keeping up? It’s important that your website be the virtual branch members can turn to for the financial solutions that fit their needs.
How is your financial institution engaging members/customers online? Here are a few education-based ways I’ve seen:
- Personal Finance Management (PFM) Tools – Help members/customers get their finances in order by adding a PFM tool to your online banking system. Learn more about them.
- Debt Management Tools – A new tool being promoted online and on the Twittersphere is Debt in Focus created by Filene’s i3 Group. Members enter information regarding their income and current debt and then a summary of their debt, debt payment schedule and an action plan is provided.
- Podcasts – Don’t just hold seminars at a branch, post the contents online! That way Gen Yers like me can download it onto our i-Pods and be educated at our convenience.
- Online Financial Resource Center – For client, Dover Federal Credit Union we created My Money Resource at MyDoverFederal.com, for the purpose of empowering their members to make healthier, more educated financial decisions. The site offers advice on topics such as budgeting, investing, financial planning and more. Also included is a space for members to share how the Credit Union helped them achieve success!
How does your current online presence rate? Try our FREE Virtual Branch Audit tool.