Are You Keeping Up With Your Online Members?

Thursday, September 3rd, 2009

| 2 Replies

My Marketing Trends Kelly Kressner, Marketing Specialist New research from Fiserv has found that 2 million more US households have adopted online banking and bill payment compared to last year. What an incredible shift! With so many consumers relying on online products and services to help manage their hectic lives, is your institution keeping up? It’s important that your website be the virtual branch members can turn to for the financial solutions that fit their needs. How is your financial …

More >

Is Your Website Customer-Focused?

Thursday, March 5th, 2009

| Leave a reply

My Marketing Trends Kelly Kressner, Marketing Specialist Have you ever thought about if your website is customer-focused? There is nothing more boring to the online visitor than a website that is just an online brochure of products and services. In the new social media environment, there is a lot of “talk” about buyer personas. Marketing Strategist, David Meerman Scott, mentioned this in a webinar that I listened to recently. For example, our financial institution clients have buyer personas that …

More >