My Marketing Strategy
Nicolette Lemmon, President & Founder
With all the hype on social media and online efforts supplanting “traditional” marketing and advertising, it is hard to find anyone talking about the importance of layering both together. One blog post will be about the death of media advertising with the demise of newspapers and magazines. Then, I just saw a webcast from HP where Chris Anderson, the editor of Wired magazine, discusses the importance of giving away free content to attract business.
In wrestling with 2010 marketing plans for clients, we are trying to figure out how much emphasis should be put to targeted direct marketing and how much to online efforts? Is it enough to just start pushing online and social media solutions?
I received a direct mail piece from Google promoting Adwords TM. Isn’t that interesting considering we have an Adwords account –online!
So, was it crazy for them to use direct mail? The intent of the piece was to draw agency principals into considering Adwords. There was an invitation to view a webinar tailored to agencies.
It did catch my attention. And receiving their invitation by snail mail to go online to view some beneficial information encouraged me to consider their webinar.
We still need to include a variety of traditional to reinforce the value of the brand as well as adding new social media or online efforts to provide more engagement.
Where do you weigh in? Do you think next year’s marketing plans should abandon direct mail and other traditional marketing solutions or do you believe in the layered approach? I’d love to hear your opinion!