Google Uses Direct Mail?

Tuesday, October 13th, 2009

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My Marketing Strategy Nicolette Lemmon, President & Founder With all the hype on social media and online efforts supplanting “traditional” marketing and advertising, it is hard to find anyone talking about the importance of layering both together. One blog post will be about the death of media advertising with the demise of newspapers and magazines. Then, I just saw a webcast from HP where Chris Anderson, the editor of Wired magazine, discusses the importance of giving away free content to …

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The Rest of the Story

Wednesday, March 18th, 2009

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My Analytical Side Denny Koepke, Vice President Sometimes I think a group of marketers hearing the words “the numbers” immediately illicit yawns and rolling eyes. Granted, numbers can seem to be less fun than creative themes and great offers. However, I think having good analysis of “the numbers” provides “the rest of the story!” For example, in reviewing the data pulls from one of our client’s MCIF databases, the VP of Marketing direct mailed to almost 8,000 member households for …

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As the Economy Goes

Thursday, March 5th, 2009

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My Marketing Strategy Nicolette Lemmon, President & Founder As the economy goes a certain way, so often marketing budgets follow suit. Isn’t it true how the economy goes up, marketing dollars go up…the economy tanks and the marketing budget gets slashed? Consistency of the marketing flywheel is sacrificed for short-term expense cutting. Studies have shown that marketing in a recession pays off big time. However, today’s marketplace seems even tougher, which demands leveraging what you have been doing in marketing …

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Email v. Direct Mail

Thursday, March 5th, 2009

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My Analytical Side Denny Koepke, Vice President Seems that these times demand more data to provide more thoughtful strategy. Every CEO among our clients is concerned about the return on investment of marketing dollars. With pressures mounting about pulling funds to send to NCUA, the expense budget for marketing looks like a likely spot. One thing I keep hearing from clients is that email marketing is so much cheaper, why not just use that during these tough times? As I …

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