Tag Archives: credit union marketing

It’s Time – 5 Tips for Marketing Planning

Wednesday, September 8th, 2010
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credit union marketing strategy
credit union marketing strategy
credit union marketing strategy
credit union marketing strategy
credit union marketing strategy
credit union marketing strategy

My Marketing Strategy Nicolette Lemmon, President & Founder As you begin planning for 2011, the news continues to be disconcerting regarding a rebound. What should you be considering for your organization? First, a multi-layered marketing strategy that focuses on achieving corporate goals. Even if your goal is to retain what you have and replace loans that are being paid off. There are opportunities in every marketplace, but you have to work harder to find them and capitalize on them. How? …

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Advertising is Like Life Insurance

Wednesday, August 25th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder In reading an article that interviewed Al Ries and daughter, Laura Ries on their books on branding and marketing, I was struck by one analogy. It was this: “The function of advertising is to protect the brand from its potential competitors. It’s like life insurance. What’s the return on investment if you don’t die? Zero. But that doesn’t mean that a life insurance policy is not a good thing to buy. It …

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Email’s Great – But for What Percentage of Your Market?

Wednesday, August 11th, 2010
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email marketing

My Marketing Strategy Nicolette Lemmon, President & Founder A client asked about an industry average for the penetration of email addresses across credit unions, to compare her institution’s percentage. This statistic sparked an interest for me about how those percentages are faring in a down economy. The main aspect that intrigued me was the interest in so many senior management teams of using email, mobile texts, and social media as the ability to reach members more cheaply. Just reviewing the …

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Have You Sold Out?

Thursday, July 8th, 2010
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credit union marketing budget
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credit union marketing budget
credit union marketing budget
credit union marketing budget

My Marketing Strategy Nicolette Lemmon, President & Founder During these “extraordinary” times, it is easy to lose sight of the marketing strategy that you planned for 2010 back at the end of 2009. When the first quarter did not see a recovery by consumers, many management teams became concerned, cutting budgets even deeper. The pressure of the down economy and weak loan demand, has lead to budget cuts which limit the ability of marketing to keep consistent lead generation running. …

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Credit Union Sustainability – Utilizing Member Data

Wednesday, June 30th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability here is another marketing consultant’s perspective – from “the numbers” side! Dennis Koepke, Vice President and MCIF Guru of LemmonTree Marketing Group, discusses opportunities credit unions have in utilizing their member data and MCIF system. One trend Koepke currently sees with clients is that they are growing organically (more members are being added to current households as opposed to an increasing number of new households.) …

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Tired of NCUA Messing with Marketing

Thursday, June 24th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Every time another assessment letter is sent out or another regulation begins, it really messes with the marketing plans of my clients. From the depression experienced by credit union executives to the shrinking of budgets to the additional costs needed to address regulatory compliance, all of these are taking away from the ability to generate new business. And, getting new business is harder than ever. Hearing that May housing numbers were lower …

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Credit Union Sustainability – Lending Challenges, Member Loyalty & the Credit Union Difference

Wednesday, June 23rd, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Over the past few weeks, credit union senior execs from Arizona have been highlighted on our Credit Union Sustainability video microsite. They’ve shared their thoughts on the opportunities and challenges that their credit unions will be facing in 2010 and beyond. Over the course of the year, CU senior execs nationwide have graciously agreed to share their thoughts. All the videos of the CEOs, senior management, marketing professionals and consultants that participated …

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When Your Business Is Lending- What Can You Do In This Economy?

Monday, June 21st, 2010
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My Marketing Trends Nicolette Lemmon, President & Founder The quick answer is – you have to keep priming the pump! You have to battle against all the other competition to get that loan and retain the ones you have. Why? Because loan demand has flattened and declined this year. We’re hoping that the numbers for April and May start to show consumers are getting more positive about the direction of our economy, but here is what marketers told us about …

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Credit Union Sustainability – Becoming Stronger and Leaner

Wednesday, June 16th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Over the past year, CU senior execs have offered their thoughts on the challenges and opportunities credit unions are facing in 2010 and beyond on our Credit Union Sustainability video microsite. From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and consultants that participated are …

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Credit Union Sustainability – Demonstrate Credit Union Values

Tuesday, June 8th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder To discuss the challenges and opportunities credit unions are facing in 2010 and beyond, we created Credit Union Sustainability, a video microsite. From CEOs to Senior Management to Marketing Professionals and Consultants, each agreed to tell us their thoughts on video. Continuing the discussion is Steve Dunham, President and CEO of Canyon State Credit Union. Dunham talks about the challenges the economy in Arizona is experiencing (declining real estate values, high unemployment) and …

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