Tag Archives: credit union marketing

Credit Union Sustainability – Review Your Processes

Wednesday, June 2nd, 2010
| Leave a reply

My Marketing Strategy Nicolette Lemmon, President & Founder At the start of the year, we introduced our Credit Union Sustainability video microsite to generate discussion on the opportunities and challenges that credit unions are facing in 2010 and beyond. The site features video clips from CEOs, senior management, marketing professionals and consultants. Our next interview from the CEO Perspective highlights David Doss, President and CEO of Arizona State Credit Union. Doss discusses how the economy and other challenges have forced …

More >

Why Are People Leaving Facebook?

Wednesday, May 26th, 2010
| Leave a reply

My Marketing Strategy Nicolette Lemmon, President & Founder Have you seen all the concerns tweeted and mentioned on Facebook (FB) about the new privacy changes? I had read an article where many people were shutting down their FB accounts because their information was being shared with third party vendors. There have been problems cited about privacy settings that were a bit cumbersome to create protection. So much of an uproar that FB may be changing things again. However, I wasn’t …

More >

New Stats Reveal Possible Slowing of Twitter’s Value

Thursday, May 20th, 2010
| Leave a reply

My Marketing Strategy Nicolette Lemmon, President & Founder For several months, I have been noticing a shift, a change in the Twittersphere. As I have monitored several key words, client names, and my “follow” list, there seemed to be three things happening: Less tweets from everyone with some disappearing altogether Less new followers except more suspect or pornographic scammers Less interesting tweets but lots of article links A recent statistic in the blogosphere cited that of the 75 million users …

More >

In this Economy, Are You a Rebounder?

Wednesday, May 12th, 2010
| Leave a reply

My Marketing Strategy Nicolette Lemmon, President & Founder In watching my daughter’s soccer team play, it reminds me of how much success or loss comes from the mental part of the game. As a striker gets an opportunity to take the kick at the goal, if the keeper thwarts it or the kick is slightly off or a defender throws out a kick to deflect the ball, that missed opportunity can tank the confidence of the striker. Many coaches find …

More >

Opportunities with Bank Failures?

Wednesday, May 5th, 2010
| Leave a reply

My Marketing Strategy Nicolette Lemmon, President & Founder Recently, I saw an interesting headline. “After a failure, customers need a reason to remain” in the Daily Briefing by American Banker.  The fact that the article started with is that nearly two-thirds of failed bank customers either switched to another bank or were likely to change banks in the months following a takeover assisted by the FDIC. This screams “opportunity” for credit unions in the markets of the 64+ failed banks …

More >

How Can They Do That? A Case of Website Scraping

Thursday, April 22nd, 2010
| Leave a reply

My Marketing Strategy Nicolette Lemmon, President & Founder Because of the Google Alerts that I monitor, a website crime was discovered using LemmonTree’s website. The alert cited a “Well come to Lemmontreeonline.com” and that raised my curiosity, so I clicked to it. To my shock, a splash page led to a website that had pieces of our copy and design. The worst thing was that it looked to be a scam for selling a mutual fund. Scraped site – LemmontreeOnline.com …

More >

What Do You Know about Your Gen Y Members?

Wednesday, April 21st, 2010
| 1 Reply

My Marketing Strategy Nicolette Lemmon, President & Founder There is so much talk about the “new age wave” of Gen Y, that I decided to find out more about what impact this generation was having in the memberships of client credit unions. In picking seven clients of sizes ranging from $90 million to over $500 million, it was interesting to see the profiles of young adults that opened accounts at the credit union. Take the time to review the young …

More >

Consultant Perspective – Back to Basics of Good Cross Selling

Wednesday, April 7th, 2010
| Leave a reply

My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective – mine! As President of LemmonTree Marketing Group, a strategic marketing consulting firm for credit unions, I believe that getting back to basics in the form of cross selling training is the key to success in 2010. It’s important to have a staff trained in cross selling training because it does increase profitability of the credit union. Let’s “get …

More >

Credit Union Sustainability – About Member Service

Wednesday, March 31st, 2010
| Leave a reply

My Marketing Strategy Nicolette Lemmon, President & Founder Last quarter, four CEO Perspectives were highlighted as we introduced our Credit Union Sustainability video microsite. As an industry, “Credit Union Land” is facing many challenges in this turbulent economy and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and the consultant that participated are available to view on the site. Our next interview from the CEO …

More >

Part 3 of 3: Understanding the New Age Wave – Who Is Influencing Gen Y for Banking?

Tuesday, March 30th, 2010
| Leave a reply

My Marketing Strategy Nicolette Lemmon, President & Founder As a Boomer, I continue to wonder how different the Gen Y Age Wave will be than our consumer wave. As a young adult, I opened my first checking account at age 16 at a nearby community bank. My parents did not take me to their bank to set up my first checking account when I started working a part-time job. They really didn’t influence my decision nor did they show an …

More >