My Marketing Strategy
Nicolette Lemmon, President & Founder
Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective – mine! As President of LemmonTree Marketing Group, a strategic marketing consulting firm for credit unions, I believe that getting back to basics in the form of cross selling training is the key to success in 2010. It’s important to have a staff trained in cross selling training because it does increase profitability of the credit union. Let’s “get back to basics” and utilize front line staff to capture more business!
Join the conversation on CU Sustainability to create more thought leadership to propel the credit union industry into more success.