Consultant Perspective – Back to Basics of Good Cross Selling

My Marketing Strategy
Nicolette Lemmon, President & Founder

Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective – mine! As President of LemmonTree Marketing Group, a strategic marketing consulting firm for credit unions, I believe that getting back to basics in the form of cross selling training is the key to success in 2010. It’s important to have a staff trained in cross selling training because it does increase profitability of the credit union. Let’s “get back to basics” and utilize front line staff to capture more business!


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