Credit Union Sustainability – About Member Service

My Marketing Strategy
Nicolette Lemmon, President & Founder

Last quarter, four CEO Perspectives were highlighted as we introduced our Credit Union Sustainability video microsite. As an industry, “Credit Union Land” is facing many challenges in this turbulent economy and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and the consultant that participated are available to view on the site.

Our next interview from the CEO Perspective highlights Charles Faulkner, President and CEO, JCE Credit Union. Faulkner comments on bringing a focus on world class service to his team. A way to find ideas for improving staff communication with members for Faulkner is through spending more time out in the lobby to meet and greet members on a regular basis. Another opportunity for this Alabama CEO is the grand opening of their first community branch in the summer. He is looking forward to a new dynamic for his credit union as it grows beyond the offices in county buildings as part of a community charter.


Direct link to the video
For all the videos, visit

You can join the conversation, too, on our CU Sustainability site, either with comments or by sending us a video message!

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