Dealing with Changes in Consumers in Your Marketing Plan

Monday, May 20th, 2013

There is an old marketing adage known as the Rule of 7 that has been mentioned in marketing texts about the times it takes for a consumer to recognize and remember your marketing or advertising message. I have always dubbed it the “Magic of 7,” and it has served to keep the consumer top of mind when creating marketing promotions. Consider that there is a lot of noise, crowded media channels as well as different viewing and listening habits that …

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Dealing with Changes in Consumers – A Mobile Strategy

Monday, May 20th, 2013

Online Marketing Tip |

According to a study by comScore.com as noted in NetBankerByEmail, over 27% of mobile phone users have accessed financial services content in the last month. That is the rising indicator of a switch by consumers that is forcing change in how to reach them with marketing messages and content. To help set up a mobile strategy, here are some questions to consider: How easy is it to use our website on a smartphone? If we use mobile ads on our …

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For a Changing Career Path – First, Who Do You Hang With?

Sunday, May 19th, 2013

Personal Marketing Tip |

Consider this quote from Jim Rohn, an American entrepreneur, author and motivational speaker: “You are the average of the five people you spend the most time with.” Who is your Fab Five? These could be best friends, coworkers, family members, or others that you spend most of your time. As you look over the list, think about what their orientation is to money, work and success. You trust them, believe them, and listen to them. If these people influence …

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Keep the Focus on Your Goals

Monday, April 1st, 2013

Beyond Marketing |

Here is my Totem Challenge, a kit for building a totem your goal or dream for 2013! Because a totem can act as a guidepost, it will remind you to think about that goal or dream. And remember, what you think about expands. As a great gift for a friend, four polished stones are provided in taffeta pouches with instructions, all in a gift box. If you’d like to purchase it, click here.

Cross-Selling to the Stressed Consumer – Can You?

Monday, April 1st, 2013

General Marketing Tip |

No matter what products and/or services your organization sells and provides to customers or members, you are dealing with money as an emotional issue. A survey by the American Psychology Association noted that 8 of 10 Americans are stressed because of money concerns. With that kind of stress, who can you find that is willing to spend money or pay for your products/services? The key is to start with your current database and engage those customers/members who have already plunked …

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Connecting with the Stressed Consumer – Is There Quicker, Faster, Better?

Monday, April 1st, 2013

Online Marketing Tip |

Convenience does help the consumer deal with the stresses of everyday life. One increasingly popular way to bank is on a mobile smartphone. While it is a great offering, ING Direct Canada has taken their online banking to Facebook. It is “letting customers who opt in view account balances, history and pending transactions and receive real-time account alerts within Facebook, all in read-only mode.” For financial institutions, security is still a bigger issue in America with the use of social …

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Marketing Yourself to the Stressed Employer or Manager

Monday, April 1st, 2013

Personal Marketing Tip |

When trying to find a new job or get a promotion, there are some ways to help create the best interview or situation to impress a stressed manager. For example, when you meet with the manager, realize that the person is time challenged, has an underlying level of stress in their own job, and may not be focused on your interview or meeting. So, try to remember these tips to set up the best environment: Personal Space – Make sure …

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Bright Spot in Your Marketing Can Be Key

Tuesday, February 5th, 2013

General Marketing Tip |

Last month, a board member at one of my clients complemented my marketing presentation as the best one he has ever seen in his time on the board. Another board member mentioned he usually has a critique but I hit his concerns on the head, so he was happy. It was a great feeling because I felt that I had found the “Bright Spots” in the marketing results. According to authors, Chip Heath and Dan Heath of Switch: How to …

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Keeping Focused While Being Online

Tuesday, February 5th, 2013

Online Marketing Tip |

Social media is called that for a reason. It is meant to be socializing for people across the Internet. So, as much as many businesses jumped in to try and capitalize on it as a “free” way to get more business, many have found little success in trying to connect with customers/members. When monitoring and uploading new content, it is easy to get distracted by other social media conversations or topics or links and spend way more time than expected! …

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New Way to Make Decisions

Monday, February 4th, 2013

Personal Marketing Tip |

If you wrote down goals on January 1st to accomplish this year, did you do some soul-searching? For example, did you consider the long-reaching impact of achieving the goal(s)? According to author, Suzy Welch, in her book, 10-10-10, most people make decisions based on the immediate situation and do not really consider the consequences the decision will have months or years later. Because most goals are in response to a situation or issue in your life that you want to …

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