Credit Union Sustainability Financial and Operational Strength in 2010

Wednesday, February 17th, 2010

Three Credit Union senior management execs had different thoughts about financial and operational strength for competing in 2010. Mike Silvers, Chief Operations Officer, Patriot Federal Credit Union, Lee Brice, Vice President, Desert Schools Federal Credit Union and Mike Kenzie, Chief Administrative Officer, Patriot Federal Credit Union provided their thoughts in the video below as part of our Credit Union Sustainability project. From the importance of staying financially healthy, maintaining efficient processes, and accentuating their uniqueness in order to survive tough …

More >

Credit Union Sustainability: Loan Volume, Fee Income, Pressures, Oh My!

Wednesday, February 10th, 2010

As our continuing “exercise in curiosity’’ about the opportunities and challenges for 2010, we move to presenting Senior Executive perspectives. Our next highlight for our Credit Union Sustainability video microsite provides the insight into how senior managers are attacking the difficult economy and their ideas. Below is a video that is a compilation of Mark Sollenberger, Chief Financial Officer and Mike Silvers, Chief Operations Officer, both of Patriot Federal Credit Union, as well as Lee Brice, Vice President, Desert Schools …

More >

Credit Union Sustainability – About Building a Strong Community Presence

Tuesday, February 9th, 2010

Last week, three CEO Perspectives were highlighted as we introduced our Credit Union Sustainability video microsite. As an industry, “Credit Union Land” is facing many challenges in this turbulent economy and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and the consultant that participated are available to view on the site. Our next video interview is a CEO Perspective highlighting Stewart Ramsey, President and CEO, …

More >

CU Sustainability – Time to Get Fair Share of Financing

Friday, February 5th, 2010

This week, we debuted our video microsite called Credit Union Sustainability as an exercise in curiosity of what executives across the industry are thinking about opportunities and challenges in this stressful economy. From CEOs to Senior Management to Marketing Professionals and Consultants, each graciously agreed to tell us their thoughts on video. Our third video interview is a CEO Perspective highlighting Jim Dean, President and CEO, Oak Trust Credit Union. Dean discusses that in this uncertain environment, credit unions need …

More >

CU Sustainability – The Value Lies Within Credit Unions Says CEO

Wednesday, February 3rd, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder As many of you already know from my last blog post, my fascination with video as a great online medium has led me to ask credit union executives to give me their take on the future opportunities and challenges for the year ahead. Our second CEO Perspective highlights David Clendaniel, President and CEO, Dover Federal Credit Union, a CEO for many years who is also involved with NAFCU, Filene Institute and local …

More >

Credit Union Sustainability – Starting the Conversation with CU Execs

Monday, February 1st, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder In the last few months of 2009, my client service team and I were on the road with clients delivering marketing plan presentations and discussing strategies for 2010. My fascination with video as a great medium online led me to ask credit union executives to give me their take on the future opportunities and challenges for the year ahead. Our first video is from a CEO’s perspective with Todd Pearson, President and …

More >

What Do You Envision for 2011?

Thursday, January 28th, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder Think that was a misprint? While we have just entered 2010, you already set your foundation of sales and success with your 2009 marketing efforts. So, what you plan now and execute in 2010 will affect results in 2011. If you’re not listening to your customers/members, you may be at risk of being too out of touch with their needs, concerns and desires to build relationships to last until 2011! From Tuned …

More >

Do You Use Your Company’s Products?

Wednesday, December 30th, 2009

My Marketing Strategy Nicolette Lemmon, President & Founder Recently, when reading Tuned In*, an interesting book about resonating your product and service with customers, there was an interesting question. It was, “When was the last time you bought your company’s product?” For retail services or consumer product companies, sometimes the people making the decisions for new changes, new offers, and new products or services are not “tuned in.” Often, the top people making a lot of the decisions are not …

More >

Avoiding the Potential Disconnect with a Strategic Marketing Plan

Tuesday, December 1st, 2009

My Marketing Strategy Nicolette Lemmon, President & Founder Being a marketing strategist, when working with clients, it is easy to make assumptions about the entire organization. Then, I have realized how often assumptions can undermine good intentions. For example, in creating a promotion that includes talking with members about how the credit union can help in refinancing loans to improve the members’ monthly budgets. However, assuming that all the front line staff has experience with budgeting personally or understand how …

More >

Marketing Planning Key Questions

Monday, November 23rd, 2009

My Marketing Strategy Nicolette Lemmon, President & Founder Since we have been writing and delivering 2010 marketing plans for the last two months, every so often I step back and wonder, “Am I missing something?” It’s always a good idea to check for potential potholes that can undermine all the hard work of generating leads from marketing efforts. Here are some questions that are helpful: How many papers or agreements need to be signed to open an account, apply for …

More >