My Marketing Strategy
Nicolette Lemmon, President & Founder
In the last few months of 2009, my client service team and I were on the road with clients delivering marketing plan presentations and discussing strategies for 2010. My fascination with video as a great medium online led me to ask credit union executives to give me their take on the future opportunities and challenges for the year ahead.
Our first video is from a CEO’s perspective with Todd Pearson, President and CEO, Arizona Central Credit Union, who took the helm in mid-2009. Despite Arizona’s high foreclosure and unemployment rates, Pearson discusses new opportunities in lending and a focus on more efficient credit union operations in 2010. Having been the Senior Vice President/COO at Arizona Central for many years, Pearson expresses his understanding of what it will take to make it through Arizona’s tough economic climate.
What do you see as future opportunities and challenges for the year ahead? Share with us at http://mycuresource.com/CUSustainability/.