Consultant Perspective – Back to Basics of Good Cross Selling

Wednesday, April 7th, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder Continuing our discussion on Credit Union Sustainability, here is another marketing consultant’s perspective – mine! As President of LemmonTree Marketing Group, a strategic marketing consulting firm for credit unions, I believe that getting back to basics in the form of cross selling training is the key to success in 2010. It’s important to have a staff trained in cross selling training because it does increase profitability of the credit union. Let’s “get …

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Credit Union Sustainability – About Member Service

Wednesday, March 31st, 2010

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My Marketing Strategy Nicolette Lemmon, President & Founder Last quarter, four CEO Perspectives were highlighted as we introduced our Credit Union Sustainability video microsite. As an industry, “Credit Union Land” is facing many challenges in this turbulent economy and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and the consultant that participated are available to view on the site. Our next interview from the CEO …

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Part 3 of 3: Understanding the New Age Wave – Who Is Influencing Gen Y for Banking?

Tuesday, March 30th, 2010

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My Marketing Strategy Nicolette Lemmon, President & Founder As a Boomer, I continue to wonder how different the Gen Y Age Wave will be than our consumer wave. As a young adult, I opened my first checking account at age 16 at a nearby community bank. My parents did not take me to their bank to set up my first checking account when I started working a part-time job. They really didn’t influence my decision nor did they show an …

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Part 2 of 3: Understanding the New Age Wave – Gen Y

Thursday, March 25th, 2010

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My Marketing Strategy Nicolette Lemmon, President & Founder What do you know about your Gen Y members? Do you know if your youth marketing is working or do you even have any youth marketing in place? I have always been a big proponent of children’s savings programs and teen programs for their ability to engage parents with the credit union. Yet, often I hear a client’s concern of what the impact really is of low balance children’s savings accounts and …

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Part 1 of 3: Understanding the New Age Wave – Gen Y

Tuesday, March 23rd, 2010

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My Marketing Strategy Nicolette Lemmon, President & Founder They Think Differently In reading Grown Up Digital, by Don Tapscott, there was a chapter on the 8 Net Gen Norms that created discussion in various areas of my personal and professional life. The eight Net Gen Norms are: Freedom, Customization, Scrutiny, Integrity, Collaboration, Entertainment, Speed, and Innovation. An interest example in his book was how “Integrity” swings two ways with Gen Yers. When buying a product, significant numbers of these young …

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In Celebrating an Anniversary…

Monday, March 1st, 2010

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My Marketing Strategy Nicolette Lemmon, President & Founder …the spirit of entrepreneurship is alive and well even in this economy! When special dates come along, like an anniversary, it is sometimes shocking to think how time flies. This month is our 26th anniversary and it seems crazy that Lemmon-Aid Marketing Services (now LemmonTree Marketing Group) was started that many years ago in a kitchen with less than $2,000. I decided my first, most important purchase was a computer and in …

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Missing the Opportunity of Good Microsites that have a Long Shelf Life

Wednesday, February 24th, 2010

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My Marketing Strategy Nicolette Lemmon, President & Founder This week I was sent the link to “I Do Dog Tricks”, a microsite that is sponsored by Heartgard, a company that sells heartworm prevention medicine for dogs. It was so clever and fun to interact with the little 5-lb Yorkie that I tweeted it, emailed it to people who I know have dogs they adore, and showed my 12-year-old daughter who loved it! The microsite has a great domain, www.idodogtricks.com and …

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Credit Union Sustainability – Business as Usual

Monday, February 22nd, 2010

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Continuing our discussion on Credit Union Sustainability, our next video in the series is from a consultant’s perspective. Maintaining typical business practices is a great strategy for growth in 2010 was the message from John Gregoire, Principal, The ProCon Group, LLC. He provides a unique example of how Credit Unions should take a ‘business as usual’ approach to 2010 in the video below. He believes keeping to the status quo creates a positive employee and member perception of the Credit …

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Credit Union Sustainability – Focus on Member Relationships

Thursday, February 18th, 2010

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When economic conditions force more pressure on marketing budgets, the focus should become on the member relationships, according to marketing executives from three different Credit Unions across the country. Carole Langiu, Marketing Director, Dover Federal Credit Union, Susan Dickinson, Membership Development Director, Fort Campbell Federal Credit Union, and David Kexel, VP of Marketing, Arizona Central Credit Union provided their insights in our video for the Credit Union Sustainability microsite. As a strategy for 2010 success, each comments on providing extra services …

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