Credit Union Sustainability – Focus on Member Relationships

When economic conditions force more pressure on marketing budgets, the focus should become on the member relationships, according to marketing executives from three different Credit Unions across the country. Carole Langiu, Marketing Director, Dover Federal Credit Union, Susan Dickinson, Membership Development Director, Fort Campbell Federal Credit Union, and David Kexel, VP of Marketing, Arizona Central Credit Union provided their insights in our video for the Credit Union Sustainability  microsite.

As a strategy for 2010 success, each comments on providing extra services such as member education seminars and becoming involved in community events. According to these marketing professionals, Credit Unions have an opportunity to deepen relationships and grow organically by increased service and product penetration with their current membership. You will find they also believe that Credit Unions are invaluable financial partners to consumers in an unstable economy which should generate member referrals.


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