Credit Union Sustainability – Focus on Member Relationships

When economic conditions force more pressure on marketing budgets, the focus should become on the member relationships, according to marketing executives from three different Credit Unions across the country. Carole Langiu, Marketing Director, Dover Federal Credit Union, Susan Dickinson, Membership Development Director, Fort Campbell Federal Credit Union, and David Kexel, VP of Marketing, Arizona Central Credit Union provided their insights in our video for the Credit Union Sustainability  microsite. As a strategy for 2010 success, each comments on providing extra services …

Credit Union Sustainability – About Building a Strong Community Presence

Last week, three CEO Perspectives were highlighted as we introduced our Credit Union Sustainability video microsite.  As an industry, “Credit Union Land” is facing many challenges in this turbulent economy and sharing what executives are thinking across the industry helps highlight opportunities and ideas.  All the videos of the CEOs, senior management, marketing professionals and the consultant that participated are available to view on the site. Our next video interview is a CEO Perspective highlighting Stewart Ramsey, President and CEO, …