Credit Union Sustainability – Focus on Member Relationships

When economic conditions force more pressure on marketing budgets, the focus should become on the member relationships, according to marketing executives from three different Credit Unions across the country. Carole Langiu, Marketing Director, Dover Federal Credit Union, Susan Dickinson, Membership Development Director, Fort Campbell Federal Credit Union, and David Kexel, VP of Marketing, Arizona Central Credit Union provided their insights in our video for¬†the Credit Union Sustainability ¬†microsite. As a strategy for 2010 success, each comments on providing extra services …