Advertising is Like Life Insurance
My Marketing Strategy Nicolette Lemmon, President & Founder In reading an article that interviewed Al Ries and daughter, Laura Ries on their books on branding and marketing, I was struck by one analogy. It was this: “The function of advertising is to protect the brand from its potential competitors. It’s like life insurance. What’s the return on investment if you don’t die? Zero. But that doesn’t mean that a life insurance policy is not a good thing to buy. It …