When management teams mention social media, they seem to focus on the aspect that it is a free way to get their brand message out, but it is very tricky in terms of how bold consumers can be on any Facebook page or Twitter feed. There has been more emphasis on either monitoring social media for customer service issues or to post their community involvement pictures. However, there is another side to the use of social media. Take for example, …
In every human resource department, we know the staff is Googling their candidates to see what comes up online. Most often, the issue is to see what Facebook or Twitter feeds say about the candidate. Also, LinkedIn provides another good research tool to see how the candidate describes him/herself, past jobs, etc. There might also be articles where the candidate is quoted or is mentioned as a part of a trade association, board or other community involvement. In my book, …
Last month I had the benefit of hearing Erin Tawney, Impact Success Solutions, speak about the Color Code, an assessment tool that helps you understand your core motivator.Erinhad many years in Fortune 500 companies in sales and marketing roles. She decided to step into consulting professionals to reach their goals with tools and coaching services. From the simple assessment, you can gain the first level of the Color Code. There are four and each carries with it a communication style …
As someone who is a writer and loves words, it still very hard to create the perfect-length of copy for marketing pieces in the first draft. Also, it is tough to review someone else’s copy before it’s placed in a layout. Here are some good ways to work your copy: If you are making more than one point, especially more than 100 words, think about review and cutting three times! Look to replace multiple syllable words with shorter words and …
While we all seem to be online a lot, it still is amazing how often the design of e-marketing and online advertising is not as reader friendly to the delivery your marketing message as it should be! Here are a few scenarios to test you! Avoid putting text over any picture. We look at pictures differently than text. In essence, you look at a picture and read text. Combining the two usually ends up with the text losing out. Split …
In trying to get everything done during the day, from your job to your personal errands to family responsibilities, the last thing on the list is usually giving attention to your personal brand, right? Well, here are three easy to-do tips to give YOU some attention! Google your name to see what someone searching for you will see. For a new job, a promotion, a position on a volunteer or publicly traded board, and even as dating material, your name is …
In marketing, it’s easy to turn to uplifting, positive messaging to try to attract the attention of prospects and existing customers/members. Along with the positive messaging, however, it’s good to consider what the average consumer is facing in terms of their money management to fund new purchases or buy your products/services. Here are a couple stats that are worth considering in tailoring your marketing messages. The State-by-State Financial Capability Survey, released by the FINRA Investor Education Foundation, provides insights into …
Have you heard mentions of the new world of Instagram Marketing? With the advent of texting and social media came the intense focus on sound-bytes in our communication with each other. While it is often hard for marketers to pare down their messages, the online and mobile world are focused on quick bursts of facts and information. So, how much time do you have for an online message? 8-10 seconds? Try 2-5 seconds as a person scans the web page …
As the product of the <Your Name > brand, the type of message you present sets the tone for new opportunities. While most people who are looking for a new job, a career shift, or a promotion will often present the “can do” message at the moment, it is key to consider the entire brand experience for those working with you, volunteering with you, and even your friends and family. There is value in being the person that always is …
The senior management team is interested in two things: reaching their goals and feeling comfortable that Marketing is doing its job to help them do that! To get in front of questions from senior management of what marketing is contributing towards these goals, you need to find the right mix of items that help build credibility and accountability. There are ways to create your own dashboard of items that you are tracking to report back the results of Marketing’s contribution …