You have probably tried to read as much as possible about the online space and what you should do to market your organization online. There are blogs, e-books, offers for free seminars, both online and live, and e-newsletters or e-zines. You may read the “10 Ways to Get on the Top of a Google Search” or “3 Things to Create Better Facebook Ads.” And, frankly, none of us have the time to go through all that content to figure out …
As the old adage goes, “it’s who you know,” so make sure you are always building your Success Network. It is so important to keep in contact with a group of people who know you, your skills, and may have opportunities to pass your way. It takes nurturing and communication including updating on a regular basis to keep your network fresh and working for you. Here’s a great way to update your Success Network. Enhancing Your Success Network – An …
For over two years, I was the Interim CMO for a $450 million credit union while the CEO was looking for the right fit for the position. It gave me a new perspective on C-level executives in Credit Union Land trying to move their organizations forward in a sputtering economy. Here are just a few insights: Maintain focus on the ways marketing supports the Key Performance Indicators (KPIs). Monitoring the achievement of annual goals enables you to make shifts in the …
If your organization has a Facebook page, are your locations connected to it? Facebook and the other social networks continue to change their business model to look for ways to monetize. Sometimes the impact of their tweaks cannot be seen at first. Recently, a client had a branch manager notice that there was a negative review posted on Facebook for her branch address. This client had an unpublished page for their organization, so this was surprising. When Facebook asks if …
The interesting thing about the Internet is how much is captured and stays out there for people to find! So, if you’re applying for a new position or there is a need for a background check, know that you will be “googled!” Every six months, do just that – “google” yourself and check what comes up! Do these searches: By Nickname By Formal Name By Company/Title Web Images Videos There will be mentions of you in connection with your career …
Are you focusing attention on the experience that your customers/members have when doing business with your organization? Recently, I took a tour for a client with a video camera to show the C-suite executives what it is like for a prospect to walk into their branches, what the process was like for opening an account, and then the same experience opening an account online. The “tour” was eye-opening because it is often hard for executives to get out make a …
Since so many of us are addicted to our phones and even young people are known to sleep with them, the marketer in me wanted to know more about how to still get marketing messages in front of those eyeballs! My summer reading was Ctrl Alt Delete by Mitch Joel, and he says, “In its simplest form: A digital-first posture means that the first place your consumers go when making a business decision is to their computers, smartphones and or tablets.” …
Are you a person who finds it hard to promote yourself because you think it is pushy and arrogant? Do you get mad or disappointed when someone gets promoted over you because your hard work gets overlooked? In the hyper competitive marketplace with a slower economic recovery than we would all like, it is more important than ever to make sure you focus on self-promotion. There are some key pieces that are effective for anyone, regardless how shy or averse …
Fun trip to the Hoosier CUES Conference, sponsored by the Indiana CU League on July 17, when Nicolette presented, “Do You Speak Millennial? So How Millennial, Gen Xer, Boomer Are You?” Great group of credit union executives and managers who were a good cross-generational mix! From the session, here are a couple items impacting your credit union: Did you know that Boomers control 75% of the wealth today? A key fact about Gen X is that it is 11% smaller …
In choosing marketing channels for your brand message, there are so many differing opinions. From TV advertising to online ads to social media, it comes down to how can you get the right sets of eyeballs to see your marketing message. Here are three questions that help me to narrow down where to purchase media or place ads: Who is my best prospect in terms of age, income, geographic proximity, and gender? What are their lifestyle habits in terms of …