It is so easy to identify with your own demographic profile in terms of age, sex, race and economic or social status. As marketers, it is an imperative to look beyond our biases and reach out to those that are dissimilar to find out what works best.
The one group that is most dissimilar to working marketing people is teenagers! Here are a couple of ideas:
“Textiquette” – Do a workshop on texting for parents; have teens provide translations and tips.
Student Videos – Recruit some high school students to star in some videos for whatever messages that you want to get to them. Here is an example to see what we created for a client.
If you want assistance, consider a review of your mobile strategy and website for its ease of use, contact us at LemmonTree.