Every business wants to have a stable and growing group of customers/members.  Yet, customers/members by nature are fickle because all are social animals. And, as a group, we like [...] Continue Reading…

Do your members/customers love your brand? With the stiff competition in today’s marketplace, senior management may be concerned with what other organizations are doing.  However, turning the focus back [...] Continue Reading…

From overdraft privilege to interchange, “Credit Union Land” is facing many challenges and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos [...] Continue Reading…

My Marketing Strategy Nicolette Lemmon, President & Founder Headlines from the marketing pundits have been very interesting as we enter 2011. From noting a lack of budget to be successful to [...] Continue Reading…

My Marketing Strategy Nicolette Lemmon, President & Founder  Over the past year, CU senior execs have offered their thoughts on the challenges and opportunities credit unions have faced in 2010 and [...] Continue Reading…

My Marketing Strategy Nicolette Lemmon, President & Founder In writing marketing plans in the last few months, one thing kept coming up – how to increase non-interest income. Operation costs continue [...] Continue Reading…

My Marketing Strategy Nicolette Lemmon, President & Founder It’s the final lap to finishing 2010 marketing plan with clients and, after conceptually living in 2011, I keep thinking 2010 is over.  [...] Continue Reading…