In the late 90′s and early 2000′s, Almost Famous: How to Market Yourself for Success sold over 1000 copies. With all the changes in the economy, it’s time for an updated version to help people build the confidence in marketing themselves for new opportunities and boost their careers.

In a recent headline, Credit Card Debt drops 11% in 2011, it hit me once again that a part of what the economy is being hit hard with the generation train wreck.  The move away from consumerism by Boomers and the gap left with a much smaller Gen X is making it harder to gain [...]

It’s the holidays and in thinking how nice it would be to “unplug” from technology, my marketing side knows it can’t happen!

According to the Discover U.S. Spending MonitorSM , sixty-one percent of consumers are   heading into the holiday season planning to spend less on holiday gifts compared to 2010.

In the next few years, business growth may continue to be slow due to one factor that cannot be controlled – adult-aged U.S. consumers will experience an 11% drop in population from the aging Baby Boomers to the smaller Gen X.  There are just not the numbers to help absorb the slowing spending and changing [...]

There are Occupy protests across the world, there’s a Bank Transfer Day, and the social media derision during the Blackberry outage.  Consumers are showing the new low level of tolerance for inequity, poor customer service, and rising fees.

One of my coworkers had brought in coupons for a favorite fast food place and we started extolling the virtues of couponing. In our conversation, she mentioned that when not wanting to cook for the family dinner, her husband now asks, “Where do we have coupons to use?”

Have you read or listened to a book that haunted your thoughts long after you finished it? Recently, I listened to the audio version of The Age Curve: How to Profit from the Coming Demographic Storm  by Kenneth Gronbach, and I can’t get some of the things he said out of my head.

In crazy times, like a stock market plunging and gaining day after day, it is hard not to be overly reactive.  One thing doesn’t change, and that’s the value of your database, your list of customers/members. The customer or member information that you have captured in a database is a gold mine.  Every transaction performed [...]

Just when you think you’ve “got it” in terms of consumer behavior and ways to reach people with marketing messages, a shift happens or is that “@#$%” happens?