nicki_halfbodyFrom designing to writing to planning to teaching, I have always loved marketing and its many facets!  In college, my part-time job in a retail clothing store turned into my first advertising client and from there, well, that started a drive to use my passion for helping businesses achieve their goals by creating marketing solutions that put “butts in the seats” ready to buy!

Most of my work has been with service marketing, especially in the financial industry. Armed with my MBA after working in a credit union as the marketing director, I struck out on my own to develop an agency, which is now LemmonTree Marketing Group that would help connect businesses with their target markets and build their brands to achieve more success. In the early years, I taught graduate level and undergraduate marketing courses at the University of Phoenix because I loved to interact with students about marketing. That led to being a speaker on a variety of marketing topics and making training videos as well as founding the Credit Union Marketing University, a financial industry marketing education resource including webinar workshops, training and tools specifically related to successful marketing, business development, cross-selling and coaching for credit union professionals.

There is nothing more exciting to me than stretching further to learn more, explore a new facet of marketing, and develop a solution to enhance the value of a client’s brand.  The heightened technology and changing media landscape are definitely shaking things up and giving all marketers like myself a run for the money in keeping up, changing our ideas, shifting gears and jumping on new bandwagons.

That’s the reason for my blog as you’ll see when you read My Marketing Insights!



Other Notes about Nicolette

Nicolette has an undergraduate degree in Marketing as well as a Masters in in Business Administration from Arizona State University. She served on the marketing faculty of the Management Development Institute for the National Association of Federal Credit Unions (NAFCU) for over ten years.  She also authored the book, Successful Product Development from Research to Results for the Credit Union Executive Society (CUES), served on the faculty of the CUES Executive Marketing Institute, and has sold hundreds of cross-selling training videos.

Nicolette authored another book for the job-seekers market, Almost Famous: How to Market Yourself for Success which is now available in a revised e-book version, Almost Famous 2.0!  

She has received distinction with these awards: Top 100 Small Businesses-Arizona by DiverstiyBusiness.com; 2002-2012, Top 50 Woman-Owned Businesses-Arizona, the Outstanding Alumni Service Award by the ASU Alumni Association, a nominee for Entrepreneur of the Year Award in Arizona, sponsored by Inc. Magazine and Ernst and Young; Top 50 Women Business Owners in Arizona by Today’s Arizona Woman Success Magazine; and the Arizona State University Young Alumni Achievement Award.

Nicolette has served on many boards and committees for charitable, community, civic and professional organizations. Most importantly, she’s a proud soccer mom of her teenage daughter.

Recent Posts

4 Key Things That Make or Break Your Marketing Plan


With declining traffic in branches, fewer SEG relationships, and more fintech competition, many credit unions are looking to digital as a way to recapture interest, lead and more business. There has been a proliferation of credit union investment in mobile banking and updating websites which is key to competing.  However, there needs to be a focus on offering a seamless omni-channel member experience which flows from mobile to online to branch. A lot of this member experience management is done …

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