Tag Archives: credit union marketing

Part 2 of 3: Understanding the New Age Wave – Gen Y

Thursday, March 25th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder What do you know about your Gen Y members? Do you know if your youth marketing is working or do you even have any youth marketing in place? I have always been a big proponent of children’s savings programs and teen programs for their ability to engage parents with the credit union. Yet, often I hear a client’s concern of what the impact really is of low balance children’s savings accounts and …

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Part 1 of 3: Understanding the New Age Wave – Gen Y

Tuesday, March 23rd, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder They Think Differently In reading Grown Up Digital, by Don Tapscott, there was a chapter on the 8 Net Gen Norms that created discussion in various areas of my personal and professional life. The eight Net Gen Norms are: Freedom, Customization, Scrutiny, Integrity, Collaboration, Entertainment, Speed, and Innovation. An interest example in his book was how “Integrity” swings two ways with Gen Yers. When buying a product, significant numbers of these young …

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Marketing Isn’t Traditional or Digital or Online or Social – It’s ALL of That!

Tuesday, March 16th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder Today’s world is filled with congestion in media, congestion online, and congestion in social media. The ability of a marketer to cut through the clutter is getting more and more difficult. Senior management demands more lead generation with less budget dollars. Consumers demand more attention and talk about your brand online forcing marketers to monitor more communication channels. To reach consumers, both members/customers and prospects, requires marketers to be nimble, thoughtful and …

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In Celebrating an Anniversary…

Monday, March 1st, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder …the spirit of entrepreneurship is alive and well even in this economy! When special dates come along, like an anniversary, it is sometimes shocking to think how time flies. This month is our 26th anniversary and it seems crazy that Lemmon-Aid Marketing Services (now LemmonTree Marketing Group) was started that many years ago in a kitchen with less than $2,000. I decided my first, most important purchase was a computer and in …

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Missing the Opportunity of Good Microsites that have a Long Shelf Life

Wednesday, February 24th, 2010
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My Marketing Strategy Nicolette Lemmon, President & Founder This week I was sent the link to “I Do Dog Tricks”,  a microsite that is sponsored by Heartgard, a company that sells heartworm prevention medicine for dogs. It was so clever and fun to interact with the little 5-lb Yorkie that I tweeted it, emailed it to people who I know have dogs they adore, and showed my 12-year-old daughter who loved it! The microsite has a great domain, www.idodogtricks.com and …

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Credit Union Sustainability – Business as Usual

Monday, February 22nd, 2010
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Continuing our discussion on Credit Union Sustainability, our next video in the series is from a consultant’s perspective. Maintaining typical business practices is a great strategy for growth in 2010 was the message from John Gregoire, Principal, The ProCon Group, LLC.  He provides a unique example of how Credit Unions should take a ‘business as usual’ approach to 2010 in the video below.  He believes keeping to the status quo creates a positive employee and member perception of the Credit …

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Credit Union Sustainability – Focus on Member Relationships

Thursday, February 18th, 2010
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When economic conditions force more pressure on marketing budgets, the focus should become on the member relationships, according to marketing executives from three different Credit Unions across the country. Carole Langiu, Marketing Director, Dover Federal Credit Union, Susan Dickinson, Membership Development Director, Fort Campbell Federal Credit Union, and David Kexel, VP of Marketing, Arizona Central Credit Union provided their insights in our video for the Credit Union Sustainability  microsite. As a strategy for 2010 success, each comments on providing extra services …

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Credit Union Sustainability Financial and Operational Strength in 2010

Wednesday, February 17th, 2010
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Three Credit Union senior management execs had different thoughts about financial and operational strength for competing in 2010. Mike Silvers, Chief Operations Officer, Patriot Federal Credit Union, Lee Brice, Vice President, Desert Schools Federal Credit Union and Mike Kenzie, Chief Administrative Officer, Patriot Federal Credit Union provided their thoughts in the video below as part of our Credit Union Sustainability  project. From the importance of staying financially healthy, maintaining efficient processes, and accentuating their uniqueness in order to survive tough …

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Using Social Responsibility to Engage as a Marketing Tool

Tuesday, February 16th, 2010
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          My Marketing Faves Heather Wilhelm, Client Service Coordinator Focusing on social responsibility as a marketing tool can be a useful strategy for not only contributing to society, but in turn also contributing to the core of your Credit Union: your young members. Support not only charity and community events, but also larger organizations and ideals.  For example, Foothill FCU created a youth calendar “Sketch & Save” contest. The contest encouraged youth members to engage with …

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Credit Union Sustainability Right Strategy, Right People

Thursday, February 11th, 2010
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Opportunities and challenges for 2010 continue to be the focus of our video microsite, Credit Union Sustainability. For a Senior Executive perspective, Tammy Hall, Human Resources Director at Oak Trust Credit Union, talks about how she sees an opportunity for employees and financial experts to share knowledge and strategies with the CU community as a whole. Hall finds online groups, conferences, and other forms of communication are a great way for credit union professionals to unite and share their expert …

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