My Marketing Faves
Heather Wilhelm, Client Service Coordinator
Focusing on social responsibility as a marketing tool can be a useful strategy for not only contributing to society, but in turn also contributing to the core of your Credit Union: your young members.
Support not only charity and community events, but also larger organizations and ideals.
For example, Foothill FCU created a youth calendar “Sketch & Save” contest. The contest encouraged youth members to engage with their credit union by creating artwork entries for the annual calendar. Foothill FCU gave the contest an environmental theme, which tied in a larger cause of “saving” the planet.
Layering these messages and themes is a great way to forge a deeper connection and relationship from these young members with your organization. Giving kids a way to actively participate with their credit union can also bring more parent loyalty as they find the credit union is more than just a financial resource.
Credit Unions, being more localized and smaller, have a better community platform for reaching members on a more meaningful level. After all, Credit Unions were formed as a result of wanting a more personal, trustworthy financial resource than banks.
What other ideas can make the most of the ‘not-for-profit’ status by tying social responsibility with fun member engagement projects?