Using Social Responsibility to Engage as a Marketing Tool
My Marketing Faves Heather Wilhelm, Client Service Coordinator Focusing on social responsibility as a marketing tool can be a useful strategy for not only contributing to society, but in turn also contributing to the core of your Credit Union: your young members. Support not only charity and community events, but also larger organizations and ideals. For example, Foothill FCU created a youth calendar “Sketch & Save” contest. The contest encouraged youth members to engage with …