Remember that excitement in 2009 when Twitter and Facebook started to gain traction in the marketing space as the new answer to a highly competitive and congested marketplace? Well, years later, the biggest, loudest pundits to claim that every company had to have a social media presence or their company would fail, have started to shift their own marketing strategies. Here’s one agency owner’s opinion. Bob Hoffman, of Hoffman/Lewis, said in an interview on Digiday  “All I can tell you …

During a meeting with high school teacher and administrator for a client’s student branch, the teacher mentioned something that surprised me. He mentioned having videos in the yearbook. My client asked, “You put videos in a paper yearbook?” He nodded and said they had used QR codes to embed video links in last year’s book. Cool! They had taken a technology that was being used more for websites or special landing pages for promotion support and used it as a …

Creating marketing strategies and communications for smaller groups of your customers/members is demanding and time consuming. Actually, having multiple programs going on at once can be frenetic for the marketing department and confusing for front-line staff. Yet, there isn’t a better way to be more relevant to interest the most likely buyers of your products and services. For example, because we specialize in financial services, the first questions on any new promotions for our clients are: What is the goal …

For my Costco membership, I have the American Express credit card. For major holidays, I receive an email offer to get their AmEx gift cards for no additional fee. Having spent $4.95 or more for a service fee to get one at the grocery store, I consider that a great offer to a customer who has a relationship with AmEx online. How often have you signed up for an e-news or provided your email address to receive e-special offers and …