Remember that excitement in 2009 when Twitter and Facebook started to gain traction in the marketing space as the new answer to a highly competitive and congested marketplace? Well, years later, the biggest, loudest pundits to claim that every company had to have a social media presence or their company would fail, have started to shift their own marketing strategies.
Here’s one agency owner’s opinion. Bob Hoffman, of Hoffman/Lewis, said in an interview on Digiday “All I can tell you is thus far social media marketing has not proven to me that is anywhere near the magic it was supposed to be. Social media itself has been a huge worldwide phenomenon. But social media marketing, compared to what was promised, has been a flat tire. Ask the investors in Facebook.”
So where can you find revenues online? Three places that need attention: Your website, your e-marketing, and partners.
How often are you adding content to your website and making it easier to open accounts, apply, and/or order products and services?
For e-marketing, are you keeping regular contact with your target market(s) and providing new ideas and ways for recipients to participate with special offers and easy links?
As an example, years ago I created several cross-selling training videos. I was able to get them picked up by Business Training Library and had royalty checks coming for years, in fact, I still get small ones each quarter. I like to call it “money while you sleep!”
Find ways to let your market easily buy online to increase your revenue all year long!