Credit Union Sustainability: Loan Volume, Fee Income, Pressures, Oh My!

Wednesday, February 10th, 2010

As our continuing “exercise in curiosity’’ about the opportunities and challenges for 2010, we move to presenting Senior Executive perspectives. Our next highlight for our Credit Union Sustainability video microsite provides the insight into how senior managers are attacking the difficult economy and their ideas. Below is a video that is a compilation of Mark Sollenberger, Chief Financial Officer and Mike Silvers, Chief Operations Officer, both of Patriot Federal Credit Union, as well as Lee Brice, Vice President, Desert Schools …

More >

Credit Union Sustainability – About Building a Strong Community Presence

Tuesday, February 9th, 2010

Last week, three CEO Perspectives were highlighted as we introduced our Credit Union Sustainability video microsite. As an industry, “Credit Union Land” is facing many challenges in this turbulent economy and sharing what executives are thinking across the industry helps highlight opportunities and ideas. All the videos of the CEOs, senior management, marketing professionals and the consultant that participated are available to view on the site. Our next video interview is a CEO Perspective highlighting Stewart Ramsey, President and CEO, …

More >

CU Sustainability – Time to Get Fair Share of Financing

Friday, February 5th, 2010

This week, we debuted our video microsite called Credit Union Sustainability as an exercise in curiosity of what executives across the industry are thinking about opportunities and challenges in this stressful economy. From CEOs to Senior Management to Marketing Professionals and Consultants, each graciously agreed to tell us their thoughts on video. Our third video interview is a CEO Perspective highlighting Jim Dean, President and CEO, Oak Trust Credit Union. Dean discusses that in this uncertain environment, credit unions need …

More >

CU Sustainability – The Value Lies Within Credit Unions Says CEO

Wednesday, February 3rd, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder As many of you already know from my last blog post, my fascination with video as a great online medium has led me to ask credit union executives to give me their take on the future opportunities and challenges for the year ahead. Our second CEO Perspective highlights David Clendaniel, President and CEO, Dover Federal Credit Union, a CEO for many years who is also involved with NAFCU, Filene Institute and local …

More >

Credit Union Sustainability – Starting the Conversation with CU Execs

Monday, February 1st, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder In the last few months of 2009, my client service team and I were on the road with clients delivering marketing plan presentations and discussing strategies for 2010. My fascination with video as a great medium online led me to ask credit union executives to give me their take on the future opportunities and challenges for the year ahead. Our first video is from a CEO’s perspective with Todd Pearson, President and …

More >

What Do You Envision for 2011?

Thursday, January 28th, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder Think that was a misprint? While we have just entered 2010, you already set your foundation of sales and success with your 2009 marketing efforts. So, what you plan now and execute in 2010 will affect results in 2011. If you’re not listening to your customers/members, you may be at risk of being too out of touch with their needs, concerns and desires to build relationships to last until 2011! From Tuned …

More >

Most Popular Posts Using Google Analytics

Monday, January 4th, 2010

My Marketing Strategy Nicolette Lemmon, President & Founder In being a bit retrospective, since we started MyMarketingInsights.com in March, I thought it would be interesting to see what readers thought were the top 2009 blogs posts. The best thing is that you can use Google Analytics to check the visits or traffic to the various blog posts. Here were our most visited posts in 2009: How does your site look on a Blackberry or iPhone? The local appeal may fall on …

More >

Do You Use Your Company’s Products?

Wednesday, December 30th, 2009

My Marketing Strategy Nicolette Lemmon, President & Founder Recently, when reading Tuned In*, an interesting book about resonating your product and service with customers, there was an interesting question. It was, “When was the last time you bought your company’s product?” For retail services or consumer product companies, sometimes the people making the decisions for new changes, new offers, and new products or services are not “tuned in.” Often, the top people making a lot of the decisions are not …

More >

Secret Santa Gift Inspires Marketing Music Box Analogy

Monday, December 21st, 2009

My Marketing Strategy Nicolette Lemmon, President & Founder At our office holiday luncheon, my Secret Santa gift was a beautiful keepsake music box that played, “It’s a Wonderful World.” (Thanks, George!) As I watched the gears working together to produce beautiful music, it inspired me to consider what it takes to get that great result. The effort of working to crank up the music box to play for a period of time is rewarded with the success of sweet …

More >